AC

Analytics & Reporting: Exam Questions & Answers

Reporting turns raw data into decisions. These questions cover GA4 properties and data streams, events, standard reports and explorations, dimensions and metrics, and reporting tools across Google's ad platforms.

667 questions across 21 certifications.

Analytics & Reporting in the Google Analytics Certification (GA4)

200 questions · Google Analytics (GA4) exam guide

  1. 1If you're a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?Explained
  2. 2A business owner wants to see the total number of times an item was added to the shopping cart on their website. In a Google Analytics Report, which of the following represents the numerical count of these actions?Explained
  3. 3A marketing manager wants to compare different attribution models to understand how credit for conversions is distributed across their various ad campaigns. Which workspace in Google Analytics is specifically designed for this type of performance and ROI analysis?Explained
  4. 4The logical, data-driven action is to swap the company blog link with the link to the New Spring Collection, since path exploration shows 70% of new users already head to that collection page from the homepage.Explained
  5. 5An analyst wants to use the form_submission event for bidding optimization in a linked Google Ads account. According to the recommended workflow in Google Analytics, what's the required first step before this event can be used as a conversion for advertising?Explained
  6. 6A marketing manager needs to grant a colleague access to their Google Analytics property. The colleague's responsibility is to build custom reports in the Explore workspace, but they shouldn't have permission to manage other users or alter property-level settings. Which user role should the manager assign to this colleague?Explained
  7. 7Which of the following accurately describes a benefit of linking a Google Ads account with a Google Analytics property?Explained
  8. 8An analyst is reviewing a standard report for a large eCommerce site and notices a significant portion of their data for the Page path dimension has been grouped into an (other) row. However, when they check the data quality icon, it indicates that the report is 100% unsampled. What's the cause of the (other) row appearing in this report?Explained
  9. 9Which of the following statements describes the role of Google Analytics for a business?Explained
  10. 10What's the direct result of sharing key events from Google Analytics with a linked Google Ads account?Explained
  11. 11A user's journey to a purchase involves three steps: First they click a paid social media ad; then a paid search ad; and finally they convert after clicking a tagged link in an email campaign. If the Google Analytics property is using the Paid and Organic Last Click attribution model, which channel will receive 100% of the credit for the conversion?Explained
  12. 12You have Ads Personalization turned on for your property but want to exclude specific events. What does this mean for the data from those specific events?Explained
  13. 13Which Google Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?Explained
  14. 14A marketing manager wants to measure the return on investment (ROI) for a Google Ads campaign based on how many users complete a request_demo form. Where in Google Analytics should they go to find the attribution reports specifically designed for this purpose?Explained
  15. 15An analyst changes the attribution model for their Google Analytics property from Last click to Data-driven. Which dimensions will reflect this new attribution setting?Explained
  16. 16A new user discovers a website for the first time by clicking a sponsored link on a search engine results page. One week later, the same user returns to the site by clicking a link from an email campaign. In a report analyzing this second session, what will the dimension First user source display?Explained
  17. 17An analyst is reviewing a standard Traffic Acquisition Report and notices that a significant amount of data is grouped into an (other) row. What's the next step to investigate the specific traffic sources hidden within this row?Explained
  18. 18A marketing manager observes that the number of conversions attributed to Paid Search in their Advertising workspace reports is higher than the number attributed to Paid Search in the standard Traffic Acquisition Report. What's the reason for this discrepancy?Explained
  19. 19It's the beginning of a new fiscal year, and a marketing director is allocating a $1 million budget across paid search, social media, and display advertising for the upcoming quarter. Their goal is to find the optimal spending mix that will maximize the total number of conversions. Which tool in Google Analytics is specifically designed to simulate different budget allocations and recommend an effective future strategy?Explained
  20. 20An online clothing retailer is already collecting eCommerce events (like item_id and price) in Google Analytics. They now want to upload a single file containing additional product attributes from their inventory system — like color, style, and material — to enrich their existing reports. Which Google Analytics feature is specifically designed for this type of bulk upload to join offline information with online records?Explained
  21. 21A marketing manager wants to understand which of their recent campaigns are most effective at bringing new users to their website for the very first time. They need to identify the original marketing channels for these first-time visitors. Which standard report in Google Analytics is specifically designed to answer this question?Explained
  22. 22A business owner's objective is to increase profit from their eCommerce website by promoting their most profitable products. Which set of metrics should they track in Google Analytics to measure progress toward this specific goal?Explained
  23. 23A website manager sees that the newsletter_signup event is firing correctly. To make this action easier to find and analyze in their standard behavioral reports, they decide to mark it as a key event. What's the direct benefit of marking this event as key?Explained
  24. 24You've already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?Explained
  25. 25An analyst is building a report to compare the total revenue generated from users on mobile devices vs. users on desktop computers. How are Device Category and Total Revenue functioning in this report?Explained

Analytics & Reporting in the Google Ads Measurement Certification

72 questions · Google Ads Measurement exam guide

  1. 1An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
  2. 2You’re working to demonstrate the business value of your company’s digital marketing investments. You currently measure media performance using channel-specific KPIs (CPM, CTR, view rates). However, you struggle to connect these metrics to overall business goals and show ROI to your leadership. You want to implement cross-media measurement and a structured experimentation framework. Which approach would enable you to demonstrate the business value of your campaigns and drive continual improvement?
  3. 3A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
  4. 4Your client is interested in comparing the performance of YouTube campaigns against that of video campaigns across other publishers and media channels. Which two metrics should your client use to get a comparable view of their performance? Select two.Multiple correct
  5. 5A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google and they measure online conversions. How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?
  6. 6You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reach campaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.Multiple correct
  7. 7A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
  8. 8When a consumer completes a conversion on your website, you may receive first-party consumer data such as an email address, name, home address, and/or phone number. This data can be collected and sent to Google in a hashed form through which Google Analytics feature?
  9. 9You’re running a campaign and want to assess the ROI. Which conversion column within a given report would show you the ROI for a campaign?
  10. 10To help you with consistent reporting on Google Ads campaign performance, which Google Analytics Report has been designed to fully align with Google Ads?
  11. 11Only half of your users have provided consent for analytics purposes, and you’re worried about reporting accuracy. What analytics feature can help you fill in the gaps and gain useful insights on the user journey from Analytics reports while respecting your users’ privacy?
  12. 12Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?
  13. 13You want to see how your users coming from a paid search campaign are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step?
  14. 14When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
  15. 15What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
  16. 16A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
  17. 17Store visits conversion tracking can be described in which way?
  18. 18After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
  19. 19A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
  20. 20If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
  21. 21Why might you want to import Google Analytics conversions to Google Ads?
  22. 22If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?
  23. 23While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?
  24. 24What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
  25. 25If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?

Analytics & Reporting in the Campaign Manager 360 Certification

64 questions · Campaign Manager 360 exam guide

  1. 1When using a placement media cost cap, what will happen once the cap is reached?
  2. 2Which three workflows can be used to make bulk edits? (select three)Select All Correct ResponsesMultiple correct
  3. 3What settings are required to give a user reporting access for a single advertiser?
  4. 4What are two Video Verification metrics? (select two)Multiple correct
  5. 5Counters and Total Interactions metrics are available for which type of creatives?
  6. 6In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)Select All Correct ResponsesMultiple correct
  7. 7What report in Report Builder shows the number of unique users who have interacted with ads?
  8. 8Paid search dimensions in Report Builder are compatible with what metric?
  9. 9In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)Select All Correct ResponsesMultiple correct
  10. 10What Floodlight conversion counting method would report the first visit for each user within a given day?
  11. 11When is an impression counted in Reporting?
  12. 12When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
  13. 13What report shows how long it takes for a customer to convert after interacting with an ad?
  14. 14Which two tabs in Reporting provide access to viewability data? (select two)Select All Correct ResponsesMultiple correct
  15. 15The Insights tab in Reporting shows the view performance against which three goals? (select three)Select All Correct ResponsesMultiple correct
  16. 16What report tracks Floodlight attribution in Reporting?
  17. 17Which metric is NOT available in Data Transfer?
  18. 18The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)Select All Correct ResponsesMultiple correct
  19. 19In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
  20. 20Your client wants to create a video campaign with your agency. They ask you for an example when you might use the videoimpressions or video starts metric from Campaign Manager 360. How do you answer them?
  21. 21In what situation would you use the video impressions or video starts metric from Campaign Manager 360?
  22. 22You’re launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?
  23. 23You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?
  24. 24An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory. Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?
  25. 25A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory. Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?

Analytics & Reporting in the Search Ads 360 Certification

61 questions · Search Ads 360 exam guide

  1. 1What Google products can Search Ads 360 integrate with?
  2. 2What are two key differentiators in functionality between labels and business data?Multiple correct
  3. 3Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
  4. 4Search Ads 360 can integrate with which of the following Google products?
  5. 5What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
  6. 6Search Ads 360 provides which of the following three key functionalities?
  7. 7What are three key functionalities of Search Ads 360?
  8. 8Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?
  9. 9Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
  10. 10When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
  11. 11You’re working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?
  12. 12What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?
  13. 13Your client is requesting an overview of their Search Ads 360 performance within a customized date range. What should you share with them?
  14. 14If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?
  15. 15What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?
  16. 16Your athleisure brand customer wants to know what yoga pants drive the most sales. Within Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
  17. 17Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
  18. 18Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?
  19. 19Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
  20. 20Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
  21. 21If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?
  22. 22After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?
  23. 23While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?
  24. 24Your accessories-designer client wants to know what type of account they’d create for reporting on search campaigns that aren’t directly supported by Search Ads 360? What account would you suggest?
  25. 25To report on search campaigns that aren’t directly supported by Search Ads 360, what kind of account should you create?

Analytics & Reporting in the Google Ads Video Certification

38 questions · Google Ads Video exam guide

  1. 1A software company wants to re-engage users who've previously visited their website but didn't sign up. Which data segment should they use?Explained
  2. 2A brand is worried about whether people remember their campaigns. Which metric within a Brand Lift study directly measures this?Explained
  3. 3A brand uses Google Analytics to see how many people visited their site for the first time after a campaign. Which tool provides this?Explained
  4. 4A user wants to see the incremental reach YouTube added on top of their linear TV campaign. Which report provides this data?Explained
  5. 5A digital marketer is reviewing performance to understand how their discovery-based ads influenced users who purchased following a different campaign type. Which technical resource provides the specific data needed to demonstrate Demand Gen's additive value to other campaign types like Search or Performance Max?Explained
  6. 6A content creator wants to know the added value of their Video view campaigns. Which metric shows follow on likes and subscribers driven by the campaign?Explained
  7. 7What's the benefit of using audience expansion?Explained
  8. 8A performance marketer needs an always-on metric to show YouTube's impact on search without an experiment setup. What should they use?Explained
  9. 9An advertiser provides a list of their current high-value consumers as a hint to help Google AI find new consumers with high conversion potential. Which feature allows the system to look beyond this manual list to find additional relevant segments?Explained
  10. 10When reviewing a Reach Planner forecast, which metric indicates the estimated number of unique people within the defined target demographic and location that the plan is expected to reach?Explained
  11. 11An advertiser needs to evaluate a completed Video campaign to determine exactly how many unique individuals were reached and how frequently they saw the ad across different devices. Which self-service reporting destination in Google Ads should they use to visualize these deduplicated reach and frequency metrics?Explained
  12. 12You’re running a Google video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like ‘Video played to’, what measurement solution would you use?
  13. 13If you’re running a Google video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’
  14. 14You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
  15. 15You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?
  16. 16You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand which of the following combinations aligns to that approach?
  17. 17You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?
  18. 18If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?
  19. 19You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?
  20. 20If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?
  21. 21To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
  22. 22You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?
  23. 23You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
  24. 24To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
  25. 25What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?

Analytics & Reporting in the Google Ads Conversion Optimization Certification

34 questions · Conversion Optimization exam guide

  1. 1Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments from site feedback complained about poor responsiveness. Working with the site marketing and development teams, Gerald created a plan where the site responsiveness metrics couldn’t fall below a certain level. Which plan type is Gerald’s plan?
  2. 2Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?
  3. 3TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?
  4. 4Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?
  5. 5Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?
  6. 6A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?
  7. 7You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?
  8. 8Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?
  9. 9The product managers and developers for MoveMyStuff.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?
  10. 10Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website. Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?
  11. 11Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn’t meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website. Which category of Google Analytics reports can give Harold that information?
  12. 12A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?
  13. 13Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?
  14. 14You’re a marketer for your company’s website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?
  15. 15Windsor Jones, Vice President of Sales for EuropeanTours.eu has ordered his marketing team to improve the website. Revenue from the site has dipped, and he thinks it’s because the landing page is unfriendly. As the head marketer for EuropeanTours.eu, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?
  16. 16You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?
  17. 17Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem fixed soon. Robert suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?
  18. 18The Vice President of Marketing for CarAds.org has ordered his marketing team to fix the website. Online sales numbers are disappointing, and he thinks it’s because the landing page is unfriendly. As the head marketer for CarAds.org, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?
  19. 19Jude is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor speed. Working with the site marketing and development teams, Jude created a plan where the site speed metrics couldn’t fall below a certain level. Which plan type is Jude’s plan?
  20. 20Smitty is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor performance. Working with the site marketing and development teams, Smitty created a plan where the site performance metrics couldn’t fall below a certain level. Which plan type is Smitty’s plan?
  21. 21Sandeep has been the marketer and site manager for ApplianceRepair.com for the past 12 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?
  22. 22Logan has been the marketer and site manager for CarFixer.com for the past 10 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?
  23. 23The product managers and developers for GlobalMovers.com have spent considerable effort to improve the performance of the website. Now they are trying to determine the best way to measure the performance of the site. What is one factor they should consider in choosing performance metrics?
  24. 24The product managers and developers for MovingAway.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?
  25. 25Tami is the marketer for MySpy.com. A customer survey reports that the checkout process is too lengthy. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for MySpy.com?

Analytics & Reporting in the Display & Video 360 Certification

31 questions · Display & Video 360 exam guide

  1. 1If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?
  2. 2For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
  3. 3You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?
  4. 4While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
  5. 5You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
  6. 6Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?
  7. 7The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?
  8. 8You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn’t receive any significant results. What could be causing this issue?
  9. 9Your real estate client just launched an ad campaign, and they’re eager to quickly check impression levels. What Display & Video 360 report type will let them see the data right away?
  10. 10A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?
  11. 11A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?
  12. 12Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?
  13. 13What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?
  14. 14In Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
  15. 15You’re preparing a report on campaign metrics. Within Display & Video 360, where can you find information about the number of mobile views your ad has currently received?
  16. 16You’re a marketer who recently launched a new campaign, and you’re curious about how many mobile views your ad has received to date. What Display & Video 360 module will provide the information you need?
  17. 17During an analysis of your connected TV (CTV) campaign in Display & Video 360, you want to learn the total number of engaged users. What report do you use?
  18. 18For a connected TV (CTV) campaign within Display & Video 360, what report shows the total number of engaged users?
  19. 19You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?
  20. 20Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?
  21. 21What report shows the number of unique users for a specific website?
  22. 22What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?
  23. 23What step should be taken to determine which creatives had the lowest eCPM over the last month?
  24. 24What step would be taken to verify that conversion pixels are implemented and load correctly?
  25. 25What report can identify when a campaign overspent the budget?

Analytics & Reporting in the Amazon Ads Campaign Optimization Certification

25 questions · Amazon Ads Campaign Optimization exam guide

  1. 1Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
  2. 2Which of the following metrics can you use to measure your consideration goals?
  3. 3A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
  4. 4Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?
  5. 5Which of the following metrics can you use to measure your conversion goals?
  6. 6In the advertising console you can get a Campaign report for each type of sponsored ads you’re running, broken down at the campaign level.
  7. 7Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
  8. 8Which of the following reports can you use to measure the overall performance of Sponsored Products?
  9. 9Which of the following reports can you use to measure the overall performance of Sponsored Display?
  10. 10Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
  11. 11Which of the following are the downloadable reports available from Amazon DSP?
  12. 12You can use impressions as a metric to indicate success towards your conversion goals.
  13. 13Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
  14. 14Which of the following reports can you use to measure the overall performance of Sponsored Brands?
  15. 15You have created a FireTV campaign report for your campaign in the advertising console. Which of the following does this report measure?
  16. 16Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an Attributed purchases report?
  17. 17Which of the following metrics are included on the top search terms report?
  18. 18Which of the following metrics can you use to measure your awareness goals?
  19. 19What does the click rate (CTR) on the search catalog performance dashboard include?
  20. 20Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
  21. 21What is different between the reporting scopes of Amazon DSP and AMC?
  22. 22Campaign reports in Amazon DSP include performance signals for you to check performance activity on selected dates. Which of the following is a dimension available in the Campaign reports?
  23. 23Which of the following metrics can you use to measure your loyalty goals?
  24. 24What does the awareness index within Brand Metrics measure?
  25. 25How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?

Analytics & Reporting in the Privacy for Agencies and Partners Certification

20 questions · Privacy for Agencies exam guide

  1. 1What data controls does Google Analytics 4 offer advertisers?
  2. 2What does the new data deletion feature offer businesses in Google Analytics 4?
  3. 3What’s a main benefit of linking Google Analytics and Google Ads?
  4. 4Someone would use Google Analytics for Firebase instead of Google Analytics 4 because it is app-focused and streamlines the deep-linking process, which is beneficial for app developers.
  5. 5Which three durable solutions can most clients implement today to enhance their marketing strategy?
  6. 6What’s a recommended way to build a privacy-safe, full-funnel marketing strategy?
  7. 7To compensate for conversion data loss, a short-term solution is to use the Google Analytics 4 Assisted Conversions Report to adjust the weights of their attribution model.
  8. 8Which of the following isn’t a benefit of linking Google Analytics 4 and Google Analytics for Firebase?
  9. 9What tool within Google Analytics 4 enables advertisers to model user journeys in the absence of observed data?
  10. 10Google Analytics 4 addresses evolving measurement standards by allowing businesses to see unified user journeys across websites and apps and using Google’s machine learning technology to surface and predict new insights.Multiple correct
  11. 11Google Analytics for Firebase offers three features: using first-party data while respecting user privacy, control over user data collection, retention, and removal, and event-centric, in-app behavioral analytics.Multiple correct
  12. 12Which Chrome and Android Privacy Sandbox API aims to measure campaign performance without third-party cookies?
  13. 13Fewer data signals present new challenges for measuring the business impact of paid advertising. However, better analysis and measurement techniques can help advertisers see a representative view of performance across channels, allowing for the generation of insights and adjustment of marketing strategies accordingly. Waiting to act may lead to poor investment decisions that impact profitability. There is already less data available for measurement due to various changes: Over time, data around individual user touchpoints will be lost, replaced by anonymized and modeled information. Fewer conversions will be observable through traditional tracking, more conversions will be modeled, and some conversions will be lost.Multiple correct
  14. 14As digital advertising undergoes significant shifts due to regulatory and platform changes, traditional user-level data reliance is diminishing. To stay ahead and maintain optimization efforts, marketers must adopt robust alternatives like cookie-less geo experiments. This approach offers a privacy-safe and future-proof method to test advertising strategies effectively without relying on user-level tracking. Cookie-less geo experiments enable advertisers to measure incremental results by comparing predefined geographical areas or geos. This method involves assigning non-overlapping geographic regions to either a Treatment or Control group, ensuring that the treatment group undergoes specific changes (such as increased ad spend) while the control group remains unaffected. By analyzing performance differences between these groups, marketers can attribute success metric improvements to the treatment group’s applied changes. There are three main geo-experiment strategies, each catering to different business goals:Multiple correct
  15. 15Discover how the Privacy Sandbox protects user privacy online and provides tools for companies and developers to build thriving digital businesses. Note: The FLEDGE API, as of April 2023, is now referred to as the “Protected Audience API.” Third-party cookies and mobile identifiers have long powered key advertising use cases, allowing brands to track users across sites and apps, target specific audiences, and measure the impact of advertising. However, user expectations around privacy have changed. People now demand more control and transparency over their data usage. When consumers trust a brand, they are more likely to engage with it, offering an opportunity for sustainable growth. New browser and operating system limitations, alongside increasing global privacy regulations, necessitate new solutions that balance business objectives with privacy. This is where the Privacy Sandbox comes into play. The Privacy Sandbox introduces new technologies to support key advertising use cases, such as:Multiple correct
  16. 16With increasing privacy concerns, significant changes are on the horizon for digital advertising. One of the most impactful changes is Chrome’s plan to phase out third-party cookies by early 2025, pending approval from the Competition and Markets Authority. This shift necessitates a fundamental rethinking of how advertisers, agencies, and publishers approach audience targeting and measurement. Third-party cookies have long been a staple of digital advertising, enabling detailed tracking of user behavior across websites. However, their use has raised substantial privacy issues, leading to increased regulatory scrutiny and changes in browser policies. In response, Google and other industry players have been developing alternatives to maintain advertising efficacy while respecting user privacy. Impact : The loss of third-party cookies will affect many audience-targeting strategies, such as interest-based advertising and remarketing. Advertisers will no longer be able to track users across multiple websites, a key component for delivering personalized ads and enhancing campaign performance. Mitigation Strategies :Multiple correct
  17. 17In the evolving landscape of digital advertising, reaching new and relevant audiences who are likely to convert is crucial. Google’s Optimized Targeting feature is designed to help advertisers achieve this goal by leveraging advanced machine learning models. This feature is available across Google Display, Discovery, and Video Action Campaigns, ensuring that advertisers don’t miss opportunities to acquire new customers. Optimized Targeting works by looking beyond manually selected audience segments in your client’s campaign. It builds off existing targeting inputs, including your client’s first-party data, to find new, high-performing Google audiences. This approach uses complex machine learning models to predict the individuals most likely to convert and reach them for you. For instance, if you have an audience list such as your client’s Customer Match list, Optimized Targeting can take this list and use it as a starting point. The machine learning models then learn and expand from this initial input to identify additional high-performing audience segments that may have been missed. In the current digital environment, where third-party cookies are being phased out, investing in privacy-durable solutions is more important than ever. Optimized Targeting relies on first-party data, Google audiences, and machine learning to function, rather than third-party data. This makes it a reliable and privacy-forward solution. Optimized Targeting respects your existing brand safety settings, such as content exclusions, ensuring that customer acquisition efforts do not compromise user privacy or brand safety. This approach is also effective in mitigating the impact of technological changes, such as the iOS AppTracking Transparency changes on Apple devices, which restrict advertisers from remarketing to consumers. Advertisers who opt into Optimized Targeting see significant performance improvements. On average, there is a 20% increase in conversions among automated audiences compared to manual audiences, with a comparable cost per acquisition (CPA). This demonstrates how powerful first-party data and Google audiences can be when combined with advanced machine learning. Optimized Targeting is not only a solution for current challenges but also a future-proof strategy. It adapts to real-time conversion data, continually improving the ability to expand and identify the customer base intelligently. By using this feature, advertisers can achieve better customer acquisition results without compromising on privacy or brand safety.Multiple correct
  18. 18As the digital landscape evolves with a heightened focus on user privacy, businesses must adapt their measurement strategies to keep pace. Google Analytics 4 (GA4) is designed to address these changing standards, providing a robust tool that helps businesses succeed in this new environment. Today’s measurement challenges include understanding complex, multi-platform customer journeys while prioritizing user privacy. GA4 meets these challenges by offering flexible measurement capabilities for different data types, delivering a strong analytics experience tailored for the future. It allows businesses to see unified user journeys across websites and apps, leveraging Google’s machine learning technology to surface and predict new insights.Multiple correct
  19. 19In today’s rapidly evolving digital landscape, driven by heightened privacy concerns and regulatory changes, first-party data has become a critical asset for marketers. This data, which consumers proactively share with brands, allows companies to build direct relationships with their customers, create value, and enhance advertising performance. Google’s research indicates that companies integrating their first-party data sources can see a 1.5x increase in incremental revenue and a 2x improvement in cost efficiency. However, despite its potential, only a small fraction of companies are fully leveraging their first-party data. Approximately 30% of businesses are collecting and integrating data across channels, and a mere 1% use this data to deliver a seamless cross-channel experience for their customers. To maximize the value of first-party data, marketers must follow a strategic approach that aligns with their business objectives and market needs. Step 1: Build a Tailored Data Strategy A robust first-party data strategy should be tailored to a company’s specific objectives. Without clear, quantifiable business goals, advertisers risk underutilizing their data. Brands need coordinated programs for collecting, activating, and analyzing data to extract maximum value. For example, e-commerce retailers looking to drive cross-selling opportunities must ensure seamless data exchange across different teams. Step 2: Offer Value in Exchange for Data Consumers are more willing to share their personal information when they see value in the exchange. Brands can provide this value through convenience, exclusive content, and personalized experiences. For instance, notifying customers when a favorite item is back in stock, inviting them to join a loyalty program, or encouraging them to download a mobile app are effective strategies. Additionally, using tools like Google’s consent mode and Google Tag can help capture consent signals while maintaining measurement capabilities, ensuring data is used responsibly. Step 3: Invest in Technology and Organizational Enablers To fully capitalize on first-party data, businesses must invest in the right platforms, processes, and people. This involves adopting integrated, enterprise-level technical solutions that support innovation and data management. Partnerships with CRMs, data onboarders, and CDPs are crucial for effective data management. Companies should also build best practices and methodologies to share insights across the organization. Finally, investing in tech-savvy teams with the necessary skills is essential for executing a successful data strategy. Step 4: Test and Learn for Activation A “test and learn” approach helps companies derive actionable insights from their first-party data. By analyzing data from various digital channels, businesses can experiment with different levels of personalization across targeting, inventory, and bidding. Tools like Customer Match and Optimized Targeting can help reach existing customers and find new ones with similar behaviors. Value-based bidding strategies, such as maximizing conversion value and targeting return on ad spend (tROAS), are also effective in optimizing campaigns towards the most valuable customers. Step 5: Refine and Validate with Measurement Measuring the effectiveness of data strategies is crucial for optimizing marketing efforts. Enhanced Conversions and Google Tag ensure accurate conversion measurement, enabling companies to make informed decisions. Viewing measurement as an investment allows businesses to create value and achieve better customer experiences. For publishers, investing in first-party data can improve ad performance and boost revenue by delivering more relevant ads. The Google tag is fundamental to Google’s measurement solutions, enabling accurate conversion tracking and modeling. By implementing the Google tag sitewide, advertisers can unlock enhanced conversions and consent mode, ensuring durable measurement in a post-cookie world. Google Tag Manager simplifies managing multiple tags from one central platform. Enhanced conversions improve conversion tracking accuracy by using hashed first-party data. This solution helps advertisers recover more conversions, providing a complete picture of campaign performance. Enhanced conversions can be implemented through Google Tag Manager or directly on websites, ensuring better performance for Smart Bidding. Consent mode customizes Google tags’ behavior based on user consent choices, crucial for regions with strict privacy regulations. When users do not consent to cookies, consent mode adjusts the tags to measure conversions at an aggregate level. This approach ensures effective performance measurement while respecting user privacy. Google Analytics 4 is designed to provide a comprehensive view of the customer journey across websites and apps. It includes advanced privacy controls, behavioral and conversion modeling, and predictive capabilities. By adopting GA4, advertisers can collect first-party data and use Google’s AI to gain deeper insights into their marketing performance. Customer Match leverages first-party data to reach existing customers and find new ones. This tool can be used across Google properties, including Search, YouTube, and Display, to deliver personalized ads. Implementing Customer Match involves uploading first-party customer data, which Google matches with Google accounts, optimizing campaigns and improving performance. As the industry moves towards a privacy-first approach, Google’s Privacy Sandbox initiative will play a crucial role. The Privacy Sandbox aims to reduce cross-site and cross-app tracking while supporting relevant ads and accurate measurement. Advertisers need to adopt solutions that enable the Privacy Sandbox APIs to ensure continued success.Multiple correct
  20. 20First-party data is crucial for understanding user journeys from ad click to app action. It also serves as the foundation for conversion modeling. As advertisers shift away from individual identifiers, Google’s machine learning can use statistical patterns from first-party data to automatically find relevant audiences. Instead of manually targeting specific demographics, let machine learning identify the right audience. This approach proved effective during the last election cycle, where candidates using machine learning achieved better results due to privacy constraints on political ads. To maximize conversions, invest in a full-funnel strategy using all major Google Ads and Google Marketing Platform products. Start with Fully-Automated Marketing : Google’s automated products outperform manual efforts and simplify campaign management. Use campaigns such as:Multiple correct

Analytics & Reporting in the Google Ads Creative Certification

16 questions · Google Ads Creative exam guide

  1. 1How often should you view your asset report and replace low-performing assets for a Discovery campaign?
  2. 2You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?
  3. 3You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
  4. 4You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to achieve this?
  5. 5How often should you examine your asset report and swap out low-performing assets for a Discovery campaign?
  6. 6If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?
  7. 7You’re hoping to boost your client’s performance by optimizing their responsive display ads. Which action should you take first?
  8. 8You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?
  9. 9Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?
  10. 10You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google’s experimentation tool to achieve this?
  11. 11If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?
  12. 12When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?
  13. 13When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)Select All Correct ResponsesMultiple correct
  14. 14When you have multliple images to support different creative sizes within a single profile, what action should be taken?
  15. 15What are three benefits of filtering by creative dimensions?Select All Correct ResponsesMultiple correct
  16. 16Which two columns are required in a feed? (select two)Select All Correct ResponsesMultiple correct

Analytics & Reporting in the Amazon Marketing Cloud Certification

16 questions · Amazon Marketing Cloud exam guide

  1. 1SELECT supply_source, SUM (total_cost)/100000000 AS total_cost_dollars, ((SUM (total_cost)/100000000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions FROM dsp_inventory GROUP BY 1 SELECT supply_source, SUM (total_cost)/100000 AS total_cost_dollars, ((SUM (total_cost)/100000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2 SELECT supply_source, SUM (total_cost)/100000 AS total_cost_dollars, ((SUM (total_cost)/100000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1 The correct answer is: SELECT supply_source, SUM (total_cost)/100000 AS total_cost_dollars, ((SUM (total_cost)/100000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1 Explanation: That’s the correct query. Here is an explanation of the adaptation and why it works: The adapted query focuses on aggregating the desired metrics at the supply_source level, utilizing fields available in the dsp_impressions table: SQL SELECT supply_source, SUM(total_cost) / 100000 AS total_cost_dollars, ((SUM(total_cost) / 100000) / SUM(impressions)) * 1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1 🔍 Explanation of Changes The core principle of the adaptation is to replace the previous grouping dimensions with the single dimension required: supply_source .Multiple correct
  2. 2SELECT total_impressions SUM (impressions) AS device_type FROM campaign, supply_source GROUP BY 1,2,3 SELECT campaign, supply_source, SUM (impressions) AS impressions FROM device_type GROUP BY 1,2 SELECT campaign, supply_source, device_type, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2,3 The correct answer is: SELECT campaign, supply_source, device_type, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2,3 Explanation: The correct query to get the total impressions delivered per campaign, per supply source, and per device type is: SQL SELECT campaign, supply_source, device_type, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1, 2, 3 ✅ Explanation of the Query This is a standard and efficient SQL query structure for use in Amazon Marketing Cloud (AMC) .Multiple correct
  3. 3Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).
  4. 4Which action can be used to determine if NULL values are a natural occurrence within your report or the result of aggregation thresholds?
  5. 5Cost and fee fields are always reported in microcents.
  6. 6Why would this query fail? SELECT campaign, SUM(impressions) AS impressions FROM dsp_impressions
  7. 7How can you determine if NULL values are the result of aggregation thresholds or a natural occurrence within your report?
  8. 8Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.
  9. 9Which of the following statements is true about using queries within the instructional query library?
  10. 10What can Amazon shopping insights be used for?
  11. 11The submitted queries table provides details of the query executed and a link to download your aggregated report as a _______ when it’s ready.
  12. 12New-to-brand metrics are only relevant for __________.
  13. 13Which table would you leverage for a query when your objective is to understand how your current audience strategy is performing for your campaigns?
  14. 14Which of the following Amazon services can be used to visualize aggregated AMC reports in a dashboard?
  15. 15What types of Sponsored Products records will have spend metrics?
  16. 16Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance?

Analytics & Reporting in the Google Ads Apps Certification

15 questions · Google Ads Apps exam guide

  1. 1The Google Ads Apps Certification exam focuses heavily on campaign structure, asset quality, user engagement metrics, and the proper use of machine learning and Firebase . If you’re preparing for the exam, it’s important to know that the real test isn’t about launching generic app campaigns — it’s about how well you understand ad group structure , conversion tracking , and creative optimization . This guide breaks it all down based on the exact topics that appear in the certification test.Multiple correct
  2. 2What are two ways to achieve creative excellence in Google App campaigns? (Choose two)Multiple correct
  3. 3Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
  4. 4Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?
  5. 5What are the three tracking solutions for Google App campaigns?
  6. 6Which report might help to identify countries in which an app is getting visitors, but isn’t yet localised?
  7. 7Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct ResponsesMultiple correct
  8. 8Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?
  9. 9Which three tracking solutions do Google App campaigns offer?
  10. 10Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)Multiple correct
  11. 11Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ‘low’ , ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?
  12. 12What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)Multiple correct
  13. 13Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct ResponsesMultiple correct
  14. 14You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers. Select All Correct ResponsesMultiple correct
  15. 15Which two options are benefits of using Google Analytics for Firebase? (Choose two.) Select All Correct ResponsesMultiple correct

Analytics & Reporting in the Grow Offline Sales Certification

12 questions · Grow Offline Sales exam guide

  1. 1You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
  2. 2Which of these is a best practice for setting up a Perfomance Max for omnichannel goals campaign?
  3. 3What engagement is reported as local actions?
  4. 4Which two of the following are requirements to report store visits? Choose two.Multiple correct
  5. 5Which of these would you need in order to report store visits? Choose two.Multiple correct
  6. 6What’s a recommendation when setting up a Performance Max for omnichannel goals campaign?
  7. 7Which practice is recommended for setting up a Performance Max for omnichannel goals campaign?
  8. 8Which of these are reported as local actions?
  9. 9Which of these engagements would be reported as local actions?
  10. 10You’re the proprietor of a small candy shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?
  11. 11You run a small skateboard accessories shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?
  12. 12Which of these are prerequisites for reporting store visits? Choose two.Multiple correct

Analytics & Reporting in the Shopping Ads Certification

11 questions · Google Ads Shopping exam guide

  1. 1Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
  2. 2You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?
  3. 3You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
  4. 4You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?
  5. 5What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)Multiple correct
  6. 6After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?
  7. 7You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
  8. 8An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:
  9. 9When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?
  10. 10Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:
  11. 11What is a best practice to reduce the processing time of a new feed?

Analytics & Reporting in the AI-Powered Performance Ads Certification

11 questions · AI-Powered Performance Ads exam guide

  1. 1When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
  2. 2A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?Multiple correct
  3. 3An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective?
  4. 4A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)Multiple correct
  5. 5What are two ways that the Combination and Assets Report can help a marketer improve their creative assets’ performance? (Choose two.)Multiple correct
  6. 6A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)Multiple correct
  7. 7For an online sneaker retailer trying to reach a target return metric in the upcoming year, which Smart Bidding strategy can help them meet their goals?
  8. 8Which metric is used for value measurement?
  9. 9Which metric is used to measure value?
  10. 10What’s an example of a metric used to measure value?
  11. 11An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?

Analytics & Reporting in the HubSpot Inbound Marketing Certification

11 questions · HubSpot Inbound Marketing exam guide

  1. 1Customer segmentation is:
  2. 2You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?
  3. 3You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?
  4. 4Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________.
  5. 5How can audience segmentation enhance your inbound marketing efforts?
  6. 6Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?
  7. 7Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?
  8. 8True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.
  9. 9True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.
  10. 10What role can attribution play in your reporting strategy? Select all that apply.Multiple correct
  11. 11Database segmentation, marketing automation, and multichannel communication are examples of strategies that happen at which stage of your marketing flywheel?

Analytics & Reporting in the Google Ads Search Certification

10 questions · Google Ads Search exam guide

  1. 1You want to track newsletter signups to see them in reports, but you want the bidding algorithm to focus exclusively on optimizing for purchases. How should these conversion goals be configured?Explained
  2. 2An advertiser notices a new headline in their report labeled as "Automatically created" in the source column. How can they can remove automatically created assets within their asset report if they don't meet brand standards?Explained
  3. 3An omnichannel retailer reports eCommerce-only ROAS, but the CEO focuses on total company health. How should the practitioner redefine the bidder's instructions?Explained
  4. 4What does the Missed Opportunities Report in the Recommendations page allow a marketer to evaluate?Explained
  5. 5Where is the bid status, performance trend over time, and conversion delay reporting found?Explained
  6. 6Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
  7. 7Where can you go to view your bid status, performance trend over time, and conversion delay reporting?
  8. 8Where can you find your bid status, performance trend over time, and conversion delay reporting?
  9. 9Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)Multiple correct
  10. 10What are two main benefits of using Search Audience solutions? (Choose two.)Multiple correct

Analytics & Reporting in the Google Play Store Listing Certificate

8 questions · Google Play Store Listing exam guide

  1. 1You want to examine your app's engagement data. Where can you find engagement data that pertains to your Google Play store app?
  2. 2Why would the number of store listing acquisitions for your app be less than the total number of installs in the store analysis report?
  3. 3You want to measure installs in the store analysis report. Which dimension can help you with your analysis?
  4. 4You want to monitor user acquisition data by country with the store analysis report. Which metric can help you find the information that you want?
  5. 5You can use acquisition and growth metrics from the Google Play store report to calculate which of the following?
  6. 6As part of a marketing campaign for your app, you use Google AI to create custom store listings for each customer segment. Which of the following variables must you provide in your prompt? (Select three.) Select 3 Correct ResponsesMultiple correct
  7. 7You want to create a custom store listing that's tailored to reach a specific user segment through an organic social-media campaign. Which of the following is the best way to configure your custom store listing?
  8. 8Your app launched a year ago, but you experienced a lot of churn toward the end of the year and had high crash reports during that time. Luckily, you improved your overall app quality and resolved the major technical issues, so now you want to create a custom store listing to get active users to try the app again. Which of the following actions should you take?

Analytics & Reporting in the Google Ads Display Certification

7 questions · Google Ads Display exam guide

  1. 1Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
  2. 2A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
  3. 3Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
  4. 4Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)Multiple correct
  5. 5Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
  6. 6In order to use remarketing with Google Analytics, you need to:
  7. 7Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

Analytics & Reporting in the HubSpot SEO Certification

3 questions · HubSpot SEO exam guide

  1. 1Choose all that apply. Which of these are ways to increase your site speed?Multiple correct
  2. 2Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
  3. 3True or False? No matter what SEO tool you use, the metrics will be exactly the same.

Analytics & Reporting in the Waze Ads Fundamentals Assessment

2 questions · Waze Ads Fundamentals exam guide

  1. 1How many crowdsourced reports on routes and road conditions does Waze receive each month?
  2. 2Waze drivers can report things like heavy traffic, road-closures, hazards, and more in real-time using Active Reporting

More topics

Smart Bidding & Bid StrategiesPerformance MaxKeywords & Match TypesAI Max & AutomationConversion Tracking & MeasurementAttribution ModelsAudiences & TargetingAds, Assets & CreativeYouTube & Video AdsShopping & Merchant CenterBudgets, Auction & Ad RankPrivacy & ConsentApp CampaignsLocal & Offline SalesProgrammatic & Ad ServingAmazon AdsSEO & Inbound Marketing