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Search Ads 360 Certification Questions & Answers

219 questions · 0 with full explanations · Updated

The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.

Where to take it
Google Skillshop
Cost
Free
Who it's for
Enterprise search teams and agencies managing multiple engines.

How to pass the Search Ads 360 exam

  • Understand how SA360 syncs with engine accounts.
  • Know how Floodlight activities feed SA360 bidding.
  • Learn what the reporting and automated rules features are designed for.

Topics covered

Programmatic & Ad Serving (165)Analytics & Reporting (61)Smart Bidding & Bid Strategies (38)AI Max & Automation (29)Budgets, Auction & Ad Rank (25)Conversion Tracking & Measurement (24)Keywords & Match Types (21)Shopping & Merchant Center (12)Attribution Models (12)Local & Offline Sales (9)

Recently updated questions

  1. 1What Google products can Search Ads 360 integrate with?
  2. 2What’s Search Ads 360?
  3. 3What are two key differentiators in functionality between labels and business data?Multiple correct
  4. 4Search Ads 360 can be linked to a certain number of Facebook accounts at a time. What's that number?
  5. 5You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?

All Search Ads 360 questions

  1. 1What Google products can Search Ads 360 integrate with?
  2. 2What’s Search Ads 360?
  3. 3What are two key differentiators in functionality between labels and business data?Multiple correct
  4. 4Search Ads 360 can be linked to a certain number of Facebook accounts at a time. What's that number?
  5. 5You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?
  6. 6Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
  7. 7Search Ads 360 can integrate with which of the following Google products?
  8. 8How many bid strategies can each Search Ads 360 campaign have?
  9. 9What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
  10. 10Search Ads 360 provides which of the following three key functionalities?
  11. 11You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
  12. 12What are three key functionalities of Search Ads 360?
  13. 13What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?
  14. 14The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?
  15. 15Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?
  16. 16What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?
  17. 17Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency–but they can’t see all their campaigns. What’s one reason this might be happening?
  18. 18Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
  19. 19At what level should you evaluate performance for your Search Ads 360 bid strategies?
  20. 20When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
  21. 21Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
  22. 22What’s the optimal window of time to review the performance of a Search Ads 360 campaign?
  23. 23You’re working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?
  24. 24Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?
  25. 25Where can you apply labels within your Search Ads 360 campaign?
  26. 26From what option in the navigation menu of Search Ads 360 can labels be created?
  27. 27If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
  28. 28Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?
  29. 29Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
  30. 30What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?
  31. 31Your client is requesting an overview of their Search Ads 360 performance within a customized date range. What should you share with them?
  32. 32If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?
  33. 33Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?
  34. 34What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?
  35. 35How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?
  36. 36Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?
  37. 37What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?
  38. 38Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?
  39. 39Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?
  40. 40Your athleisure brand customer wants to know what yoga pants drive the most sales. Within Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
  41. 41Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?
  42. 42Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
  43. 43You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
  44. 44Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
  45. 45Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
  46. 46Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?
  47. 47Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
  48. 48Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?
  49. 49Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
  50. 50Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

Frequently asked questions

What score do I need to pass?

Google Skillshop certification exams require a score of 80% or higher to pass.

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You can retake the exam after waiting 24 hours. There is no limit on the number of attempts, and the exam is free.

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