Study by topic

The same concepts come up across several certifications. Study a topic once and it pays off in every exam that tests it.

• Smart Bidding & Bid Strategies184 questionsSmart Bidding uses Google AI to set a bid for every auction based on the likelihood of a conversion or its value. Exam questions test which strategy fits a goal (Maximise Conversions, Target CPA, Maximise Conversion Value, Target ROAS), what data each needs, and how learning periods and budget changes affect performance.
• Performance Max96 questionsPerformance Max is a goal-based campaign type that serves across all Google Ads inventory from a single campaign. Questions cover asset groups, audience signals, listing groups for retail, how it interacts with Search campaigns, and which inputs advertisers still control.
• Keywords & Match Types133 questionsKeywords decide which searches can trigger your ads. Questions test exact, phrase and broad match, negative keywords, search terms reports, and why Google now pairs broad match with Smart Bidding.
• AI Max & Automation377 questionsGoogle's automation now shapes targeting, bidding and creative. These questions cover AI Max for Search, recommendations and optimisation score, automatically created assets, and the inputs advertisers provide so automation performs well.
• Conversion Tracking & Measurement405 questionsAccurate conversion data is what bidding and reporting depend on. These questions cover setting up conversion actions, the Google tag, enhanced conversions, offline conversion imports, Floodlight activities and conversion values.
• Attribution Models131 questionsAttribution decides how credit for a conversion is shared across the clicks and views that led to it. Exam questions compare data-driven attribution with rules-based models and ask how the choice affects bidding and reporting.
• Audiences & Targeting452 questionsAudience targeting reaches people based on who they are, what they are interested in or how they have interacted with your business. Questions cover your data segments, Customer Match, in-market and affinity audiences, custom segments and optimised targeting.
• Ads, Assets & Creative487 questionsCreative quality drives ad performance. These questions cover responsive search and display ads, ad strength, assets such as sitelinks and callouts, image and video best practice, and creative frameworks like ABCD for YouTube.
• YouTube & Video Ads764 questionsVideo campaigns reach people on YouTube and across Google video partners. Questions cover campaign subtypes, ad formats (skippable, non-skippable, bumper, in-feed, Shorts), Demand Gen, bidding for reach or views, and Brand Lift measurement.
• Shopping & Merchant Center406 questionsShopping ads are built from product data in Google Merchant Center. These questions cover feed requirements, product data quality, Standard Shopping versus Performance Max, and bidding for sales value.
• Budgets, Auction & Ad Rank261 questionsEvery ad competes in an auction. These questions cover how Ad Rank is calculated, Quality Score and its components, daily and shared budgets, impression share and how costs are charged.
• Privacy & Consent116 questionsPrivacy rules and browser changes limit how user data can be collected and used. These questions cover consent mode, first-party data strategies, Customer Match policies, the Privacy Sandbox and modelled conversions.
• App Campaigns412 questionsApp campaigns promote mobile apps across Google's properties from a single setup. Questions cover goals for installs, engagement and pre-registration, in-app action tracking and asset best practice.
• Local & Offline Sales331 questionsMany sales happen away from the website. These questions cover store visit conversions, call tracking, offline conversion imports, location assets and campaigns built for store goals.
• Analytics & Reporting667 questionsReporting turns raw data into decisions. These questions cover GA4 properties and data streams, events, standard reports and explorations, dimensions and metrics, and reporting tools across Google's ad platforms.
• Programmatic & Ad Serving526 questionsGoogle Marketing Platform tools handle programmatic buying, ad serving and cross-engine search management. These questions cover DV360 insertion orders and line items, deals, Campaign Manager 360 trafficking and Search Ads 360.
• Amazon Ads99 questionsAmazon Ads questions cover Sponsored Products, Sponsored Brands and Sponsored Display, metrics like ACOS and ROAS, and analysis in Amazon Marketing Cloud.
• SEO & Inbound Marketing45 questionsThese questions cover search engine optimisation and inbound marketing: keyword research, topic clusters, technical SEO, backlinks, buyer personas and the inbound flywheel.