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Attribution Models: Exam Questions & Answers

Attribution decides how credit for a conversion is shared across the clicks and views that led to it. Exam questions compare data-driven attribution with rules-based models and ask how the choice affects bidding and reporting.

131 questions across 13 certifications.

Attribution Models in the Google Ads Measurement Certification

46 questions · Google Ads Measurement exam guide

  1. 1If you’re preparing for the Google Ads Measurement Certification , you may already know what attribution models are. But do you understand how they influence Smart Bidding decisions ? Google’s bidding algorithms rely on conversion data — and that data is shaped by the attribution model you choose. This article will help you connect those two concepts: how attribution changes bidding behavior , and how that appears in certification exam questions. Smart Bidding algorithms (Target CPA, Target ROAS, Maximize Conversions) rely on conversion data to: But here’s the key: Each model decides which touchpoints in the user journey get credit for a conversion. If you use Last Click , Smart Bidding only sees conversions attached to the final click — even if earlier interactions were more influential. Let’s say you run a multi-touch campaign: If you use Last Click , Smart Bidding gives all conversion credit to Search . If you use DDA , it may give partial credit to Display. Result:Multiple correct
  2. 2You’re working to demonstrate the business value of your company’s digital marketing investments. You currently measure media performance using channel-specific KPIs (CPM, CTR, view rates). However, you struggle to connect these metrics to overall business goals and show ROI to your leadership. You want to implement cross-media measurement and a structured experimentation framework. Which approach would enable you to demonstrate the business value of your campaigns and drive continual improvement?
  3. 3A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
  4. 4A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google and they measure online conversions. How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?
  5. 5A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
  6. 6Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?
  7. 7Attribution models are central to the Google Ads Measurement Certification — and also widely misunderstood. Many exam questions ask how credit is assigned for conversions , which models advertisers should use, and what tools help you evaluate them. This article breaks down the most tested attribution models, how to compare them, and what logic Google expects you to apply on exam day. Attribution is the process of assigning credit to different ad touchpoints across the user’s conversion journey . It helps advertisers answer:Multiple correct
  8. 8The Google Ads Measurement Certification isn’t just for analysts — it’s for any advertiser who wants to connect clicks to outcomes. The exam focuses on conversion tracking , Google Tag Manager , attribution models , and how to interpret Google’s optimization systems. This article walks you through the most tested topics — backed by the real questions found in your uploaded exam dataset — so you can pass the exam and apply the insights in real campaigns. Conversion tracking is central to the exam. Expect to see questions about: Key Steps:Multiple correct
  9. 9What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
  10. 10A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
  11. 11Data-driven attribution works in which of the following ways?
  12. 12What does the term attribution mean when used to describe an advertising-related occurrence?
  13. 13How would you describe attribution as it relates to the advertising industry?
  14. 14A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.Multiple correct
  15. 15How would you describe the process by which data-driven attribution works?
  16. 16A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
  17. 17While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
  18. 18If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?
  19. 19You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
  20. 20Apart from conversion delay, what three additional factors influence conversion volume? Choose three.Multiple correct
  21. 21How does data-driven attribution work?
  22. 22What are three factors that influence conversion volume, along with conversion delay? Choose three.Multiple correct
  23. 23A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
  24. 24Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?
  25. 25In terms of advertising, what’s attribution?

Attribution Models in the Google Analytics Certification (GA4)

24 questions · Google Analytics (GA4) exam guide

  1. 1A marketing manager wants to compare different attribution models to understand how credit for conversions is distributed across their various ad campaigns. Which workspace in Google Analytics is specifically designed for this type of performance and ROI analysis?Explained
  2. 2The logical, data-driven action is to swap the company blog link with the link to the New Spring Collection, since path exploration shows 70% of new users already head to that collection page from the homepage.Explained
  3. 3How does the Data-Driven Attribution (DDA) model differ from models that assign all credit to a single touchpoint?Explained
  4. 4A user's journey to a purchase involves three steps: First they click a paid social media ad; then a paid search ad; and finally they convert after clicking a tagged link in an email campaign. If the Google Analytics property is using the Paid and Organic Last Click attribution model, which channel will receive 100% of the credit for the conversion?Explained
  5. 5How does digital analytics help a business move from making assumptions to making data-driven decisions?Explained
  6. 6A marketing manager wants to measure the return on investment (ROI) for a Google Ads campaign based on how many users complete a request_demo form. Where in Google Analytics should they go to find the attribution reports specifically designed for this purpose?Explained
  7. 7An analyst changes the attribution model for their Google Analytics property from Last click to Data-driven. Which dimensions will reflect this new attribution setting?Explained
  8. 8A marketing manager observes that the number of conversions attributed to Paid Search in their Advertising workspace reports is higher than the number attributed to Paid Search in the standard Traffic Acquisition Report. What's the reason for this discrepancy?Explained
  9. 9A marketing manager has already marked newsletter_signup as a conversion. Now, they want to understand how different channels (like Paid Search, Social Media, and Email) work together to drive those signups. Specifically, they want to compare how credit is assigned using different attribution models. Which Google Analytics workspace is specifically designed for this type of attribution and conversion path analysis?Explained
  10. 10The Google Analytics Certification now focuses entirely on Google Analytics 4 (GA4) — Google’s next-gen analytics platform. The exam tests your understanding of event-based tracking , reporting structure , explorations , and data-driven decision-making . This article gives you a practical, exam-relevant guide that aligns with real GA4 questions. Whether you’re prepping for certification or need working knowledge for your marketing team, this guide is your launchpad. In GA4, everything is an event — no sessions, goals, or bounce rates in the traditional sense.Multiple correct
  11. 11Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?
  12. 12One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?
  13. 13If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
  14. 14Conversion paths can show you how various ads work together on the path to conversions. Where can you find the “Conversion paths” report in your Google Analytics 4 property?
  15. 15Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?
  16. 16Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
  17. 17You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?
  18. 18You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
  19. 19You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?
  20. 20You want to know how various ads you’ve placed work together on the path to conversions, so you decide to look at the Attribution Paths Report. Where in your Google Analytics 4 property can you find this report?
  21. 21You’ve placed multiple ads to help drive traffic to your website. Now, you want to look at the Attribution Paths Report to see how they’ve been working together on the path to conversions. To do this, where can you find the Attribution Paths Report in your Google Analytics 4 property?
  22. 22One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?
  23. 23You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
  24. 24Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

Attribution Models in the Display & Video 360 Certification

12 questions · Display & Video 360 exam guide

  1. 1In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
  2. 2You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
  3. 3Within Display & Video 360, when would you use data-driven creatives with dynamic rules?
  4. 4Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
  5. 5What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
  6. 6A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?
  7. 7You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?
  8. 8For what purpose would you use data-driven creatives with dynamic rules in Display & Video 360?
  9. 9To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?
  10. 10Your client, an accessories retailer, would like to attach their consumers’ behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?
  11. 11Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?
  12. 12You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

Attribution Models in the Search Ads 360 Certification

12 questions · Search Ads 360 exam guide

  1. 1Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
  2. 2Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
  3. 3Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?
  4. 4If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?
  5. 5Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?
  6. 6Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?
  7. 7If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?
  8. 8While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?
  9. 9To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?
  10. 10Which two segments CANNOT be applied to reporting data? (select two)Select All Correct ResponsesMultiple correct
  11. 11What is the default attribution model for Floodlight?
  12. 12What attribution model assigns all credit to the last click on a paid search ad before a conversion?

Attribution Models in the Privacy for Agencies and Partners Certification

8 questions · Privacy for Agencies exam guide

  1. 1If you want to unite all non-keyword related Google advertising into one automated cross-product, which campaign type will you use?
  2. 2To compensate for conversion data loss, a short-term solution is to use the Google Analytics 4 Assisted Conversions Report to adjust the weights of their attribution model.
  3. 3Which Chrome and Android Privacy Sandbox API aims to measure campaign performance without third-party cookies?
  4. 4Fewer data signals present new challenges for measuring the business impact of paid advertising. However, better analysis and measurement techniques can help advertisers see a representative view of performance across channels, allowing for the generation of insights and adjustment of marketing strategies accordingly. Waiting to act may lead to poor investment decisions that impact profitability. There is already less data available for measurement due to various changes: Over time, data around individual user touchpoints will be lost, replaced by anonymized and modeled information. Fewer conversions will be observable through traditional tracking, more conversions will be modeled, and some conversions will be lost.Multiple correct
  5. 5As privacy and technology landscapes evolve, marketers face new challenges in understanding the true performance of their campaigns. With third-party cookies being phased out and first-party cookies becoming more crucial, the ability to connect ad impressions or clicks to conversions is increasingly difficult. This shift necessitates innovative solutions like conversion modeling, which provides a more complete picture of performance when the path between ad interactions and conversions is not visible. Conversion modeling leverages machine learning to quantify the impact of marketing efforts when a subset of conversions cannot be directly tied to ad interactions. This approach respects user consent choices while offering a holistic view of advertising spend and outcomes. The models automatically adapt to user behaviors and business outcomes for each advertiser, ensuring accurate measurement.Multiple correct
  6. 6Discover how the Privacy Sandbox protects user privacy online and provides tools for companies and developers to build thriving digital businesses. Note: The FLEDGE API, as of April 2023, is now referred to as the “Protected Audience API.” Third-party cookies and mobile identifiers have long powered key advertising use cases, allowing brands to track users across sites and apps, target specific audiences, and measure the impact of advertising. However, user expectations around privacy have changed. People now demand more control and transparency over their data usage. When consumers trust a brand, they are more likely to engage with it, offering an opportunity for sustainable growth. New browser and operating system limitations, alongside increasing global privacy regulations, necessitate new solutions that balance business objectives with privacy. This is where the Privacy Sandbox comes into play. The Privacy Sandbox introduces new technologies to support key advertising use cases, such as:Multiple correct
  7. 7As the digital landscape evolves with a heightened focus on user privacy, businesses must adapt their measurement strategies to keep pace. Google Analytics 4 (GA4) is designed to address these changing standards, providing a robust tool that helps businesses succeed in this new environment. Today’s measurement challenges include understanding complex, multi-platform customer journeys while prioritizing user privacy. GA4 meets these challenges by offering flexible measurement capabilities for different data types, delivering a strong analytics experience tailored for the future. It allows businesses to see unified user journeys across websites and apps, leveraging Google’s machine learning technology to surface and predict new insights.Multiple correct
  8. 8In today’s rapidly evolving digital landscape, driven by heightened privacy concerns and regulatory changes, first-party data has become a critical asset for marketers. This data, which consumers proactively share with brands, allows companies to build direct relationships with their customers, create value, and enhance advertising performance. Google’s research indicates that companies integrating their first-party data sources can see a 1.5x increase in incremental revenue and a 2x improvement in cost efficiency. However, despite its potential, only a small fraction of companies are fully leveraging their first-party data. Approximately 30% of businesses are collecting and integrating data across channels, and a mere 1% use this data to deliver a seamless cross-channel experience for their customers. To maximize the value of first-party data, marketers must follow a strategic approach that aligns with their business objectives and market needs. Step 1: Build a Tailored Data Strategy A robust first-party data strategy should be tailored to a company’s specific objectives. Without clear, quantifiable business goals, advertisers risk underutilizing their data. Brands need coordinated programs for collecting, activating, and analyzing data to extract maximum value. For example, e-commerce retailers looking to drive cross-selling opportunities must ensure seamless data exchange across different teams. Step 2: Offer Value in Exchange for Data Consumers are more willing to share their personal information when they see value in the exchange. Brands can provide this value through convenience, exclusive content, and personalized experiences. For instance, notifying customers when a favorite item is back in stock, inviting them to join a loyalty program, or encouraging them to download a mobile app are effective strategies. Additionally, using tools like Google’s consent mode and Google Tag can help capture consent signals while maintaining measurement capabilities, ensuring data is used responsibly. Step 3: Invest in Technology and Organizational Enablers To fully capitalize on first-party data, businesses must invest in the right platforms, processes, and people. This involves adopting integrated, enterprise-level technical solutions that support innovation and data management. Partnerships with CRMs, data onboarders, and CDPs are crucial for effective data management. Companies should also build best practices and methodologies to share insights across the organization. Finally, investing in tech-savvy teams with the necessary skills is essential for executing a successful data strategy. Step 4: Test and Learn for Activation A “test and learn” approach helps companies derive actionable insights from their first-party data. By analyzing data from various digital channels, businesses can experiment with different levels of personalization across targeting, inventory, and bidding. Tools like Customer Match and Optimized Targeting can help reach existing customers and find new ones with similar behaviors. Value-based bidding strategies, such as maximizing conversion value and targeting return on ad spend (tROAS), are also effective in optimizing campaigns towards the most valuable customers. Step 5: Refine and Validate with Measurement Measuring the effectiveness of data strategies is crucial for optimizing marketing efforts. Enhanced Conversions and Google Tag ensure accurate conversion measurement, enabling companies to make informed decisions. Viewing measurement as an investment allows businesses to create value and achieve better customer experiences. For publishers, investing in first-party data can improve ad performance and boost revenue by delivering more relevant ads. The Google tag is fundamental to Google’s measurement solutions, enabling accurate conversion tracking and modeling. By implementing the Google tag sitewide, advertisers can unlock enhanced conversions and consent mode, ensuring durable measurement in a post-cookie world. Google Tag Manager simplifies managing multiple tags from one central platform. Enhanced conversions improve conversion tracking accuracy by using hashed first-party data. This solution helps advertisers recover more conversions, providing a complete picture of campaign performance. Enhanced conversions can be implemented through Google Tag Manager or directly on websites, ensuring better performance for Smart Bidding. Consent mode customizes Google tags’ behavior based on user consent choices, crucial for regions with strict privacy regulations. When users do not consent to cookies, consent mode adjusts the tags to measure conversions at an aggregate level. This approach ensures effective performance measurement while respecting user privacy. Google Analytics 4 is designed to provide a comprehensive view of the customer journey across websites and apps. It includes advanced privacy controls, behavioral and conversion modeling, and predictive capabilities. By adopting GA4, advertisers can collect first-party data and use Google’s AI to gain deeper insights into their marketing performance. Customer Match leverages first-party data to reach existing customers and find new ones. This tool can be used across Google properties, including Search, YouTube, and Display, to deliver personalized ads. Implementing Customer Match involves uploading first-party customer data, which Google matches with Google accounts, optimizing campaigns and improving performance. As the industry moves towards a privacy-first approach, Google’s Privacy Sandbox initiative will play a crucial role. The Privacy Sandbox aims to reduce cross-site and cross-app tracking while supporting relevant ads and accurate measurement. Advertisers need to adopt solutions that enable the Privacy Sandbox APIs to ensure continued success.Multiple correct

Attribution Models in the Campaign Manager 360 Certification

7 questions · Campaign Manager 360 exam guide

  1. 1In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)Select All Correct ResponsesMultiple correct
  2. 2When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
  3. 3What report tracks Floodlight attribution in Reporting?
  4. 4What attribution model uses Floodlight data from both attributed and non-attributed conversions?
  5. 5What are the key inputs for conversion attribution after third-party cookie deprecation?
  6. 6After the deprecation of a third-party cookies, which of these are key inputs for conversion attribution?
  7. 7When third-party cookies deprecate, what are the critical inputs for conversion attribution?

Attribution Models in the HubSpot Inbound Marketing Certification

6 questions · HubSpot Inbound Marketing exam guide

  1. 1What types of questions can marketing attribution answer? Select all that apply.Multiple correct
  2. 2How does the full path attribution model calculate credit?
  3. 3How does the linear attribution model calculate credit?
  4. 4What is the drawback to using the last touch attribution model?
  5. 5What is an attribution model?
  6. 6What role can attribution play in your reporting strategy? Select all that apply.Multiple correct

Attribution Models in the Amazon Marketing Cloud Certification

5 questions · Amazon Marketing Cloud exam guide

  1. 1Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).
  2. 2Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
  3. 3What is the Amazon Ads attribution lookback window?
  4. 4Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?
  5. 5If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?

Attribution Models in the Google Ads Video Certification

3 questions · Google Ads Video exam guide

  1. 1Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
  2. 2Which one of Google’s data-driven tools is part of Google Analytics Solutions?
  3. 3Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

Attribution Models in the AI-Powered Performance Ads Certification

3 questions · AI-Powered Performance Ads exam guide

  1. 1A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?
  2. 2A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?
  3. 3A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?

Attribution Models in the Shopping Ads Certification

2 questions · Google Ads Shopping exam guide

  1. 1How is using non-last-click attribution conversions useful for Performance Planner forecasts?
  2. 2An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

Attribution Models in the Google Ads Apps Certification

2 questions · Google Ads Apps exam guide

  1. 1What are the three tracking solutions for Google App campaigns?
  2. 2Which three tracking solutions do Google App campaigns offer?

Attribution Models in the Amazon Ads Campaign Optimization Certification

1 question · Amazon Ads Campaign Optimization exam guide

  1. 1Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.

More topics

Smart Bidding & Bid StrategiesPerformance MaxKeywords & Match TypesAI Max & AutomationConversion Tracking & MeasurementAudiences & TargetingAds, Assets & CreativeYouTube & Video AdsShopping & Merchant CenterBudgets, Auction & Ad RankPrivacy & ConsentApp CampaignsLocal & Offline SalesAnalytics & ReportingProgrammatic & Ad ServingAmazon AdsSEO & Inbound Marketing