If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
Conversion paths
Funnel exploration
Segment overlap
Model comparison
Correct Answer
Model comparison
Official documentation: https://support.google.com/analytics/answer/10596865
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- 1You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
- 2You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
- 3A user's journey to a purchase involves three steps: First they click a paid social media ad; then a paid search ad; and finally they convert after clicking a tagged link in an email campaign. If the Google Analytics property is using the Paid and Organic Last Click attribution model, which channel will receive 100% of the credit for the conversion?Explained
- 4An analyst changes the attribution model for their Google Analytics property from Last click to Data-driven. Which dimensions will reflect this new attribution setting?Explained
- 5You’ve placed multiple ads to help drive traffic to your website. Now, you want to look at the Attribution Paths Report to see how they’ve been working together on the path to conversions. To do this, where can you find the Attribution Paths Report in your Google Analytics 4 property?
- 6A marketing manager wants to compare different attribution models to understand how credit for conversions is distributed across their various ad campaigns. Which workspace in Google Analytics is specifically designed for this type of performance and ROI analysis?Explained