AC

An analyst changes the attribution model for their Google Analytics property from Last click to Data-driven. Which dimensions will reflect this new attribution setting?

Dimensions with the First user prefix (e.g., First user source)
Dimensions with the Session prefix (e.g., Session source)
Dimensions related to Google Ads campaigns only (e.g., Google Ads campaign)
Dimensions without a scope prefix (e.g., Source, Medium)

Correct Answer

Dimensions without a scope prefix (e.g., Source, Medium)

Why is this the correct answer?

The property's attribution model applies to dimensions without a scope prefix, such as Source and Medium. Those unprefixed dimensions are the attribution-scoped ones: they describe which channel was credited for the key event under the model the property is configured to use, so changing from last click to data-driven changes what they report. Prefixed dimensions behave differently by design. 'First user' dimensions always record how the user was originally acquired, and 'Session' dimensions always record the source of the session in which the activity happened; neither depends on the attribution model. Knowing which family a dimension belongs to prevents a common confusion — an analyst who changes the model and then checks 'Session source' will see no difference and conclude the setting did not work, when they are simply looking at a dimension the model never touches.

Why are the other options wrong?

Dimensions with the First user prefix (e.g., First user source)

First user dimensions record the original acquisition source for a user and are unaffected by the attribution model.

Dimensions with the Session prefix (e.g., Session source)

Session dimensions attribute activity to the source of that session. They follow session logic rather than the property's attribution model.

Dimensions related to Google Ads campaigns only (e.g., Google Ads campaign)

The setting is not restricted to Google Ads dimensions. It governs attribution-scoped reporting across channels.

Real-world example

An analyst switches the property to data-driven attribution and sees credit in Source and Medium shift away from brand search towards earlier touchpoints, while First user source figures stay identical — exactly as expected, since that dimension answers a different question.

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