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Amazon Ads Campaign Optimization Certification Questions & Answers

72 questions · 0 with full explanations · Updated

The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.

Where to take it
Amazon Ads Learning Console
Cost
Free
Who it's for
Amazon sellers, vendors and agencies managing sponsored ads.

How to pass the Amazon Ads Campaign Optimization exam

  • Know how ACOS and ROAS relate to each other and to profitability.
  • Understand when to raise budget versus bids.
  • Learn how search term reports feed negative and new keywords.

Topics covered

Amazon Ads (38)Analytics & Reporting (25)Audiences & Targeting (18)Conversion Tracking & Measurement (14)Budgets, Auction & Ad Rank (9)Keywords & Match Types (7)Programmatic & Ad Serving (5)Shopping & Merchant Center (5)Local & Offline Sales (4)YouTube & Video Ads (3)

Recently updated questions

  1. 1Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
  2. 2Which of the following metrics can you use to measure your consideration goals?
  3. 3Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
  4. 4A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
  5. 5How can Amazon multichannel products (Display, audio ads, and streaming TV) work together to help you achieve your objectives?

All Amazon Ads Campaign Optimization questions

  1. 1Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
  2. 2Which of the following metrics can you use to measure your consideration goals?
  3. 3Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
  4. 4A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
  5. 5How can Amazon multichannel products (Display, audio ads, and streaming TV) work together to help you achieve your objectives?
  6. 6The campaign pre-optimization checklist should be used at the review step of the campaign management process, right after you have completed setting up your campaign, to ensure the campaign has been set up correctly.
  7. 7When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?
  8. 8Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?
  9. 9You can use negative keyword targeting for your Sponsored Display campaigns.
  10. 10How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?
  11. 11Which of the following indicates that you should increase your ad budget?
  12. 12You have multichannel products of audio ads, Streaming TV, online video in your campaigns. Which goal(s) will they help you achieve?
  13. 13Why would you use Amazon Marketing Cloud (AMC) to help optimize your campaign strategy?
  14. 14Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?
  15. 15One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
  16. 16Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
  17. 17Which of the following metrics can you use to measure your conversion goals?
  18. 18In the advertising console you can get a Campaign report for each type of sponsored ads you’re running, broken down at the campaign level.
  19. 19Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product. Which of the following strategies can help Wang reach her goal?
  20. 20Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
  21. 21After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
  22. 22To grow brand consideration and conversion, which Amazon DSP multichannel products should you use?
  23. 23You used both Sponsored Products and Amazon DSP Display to promote the same products during the same time. You did an analysis in AMC on these two ad types and found the purchase rate was 0.12% when customers are exposed to both ad types, 0.10% when customers are exposed to Sponsored Products only, and 0.09% when customers are exposed to Amazon DSP Display only. How can you interpret these insights to make strategic campaign decisions?
  24. 24Jorge’s campaign goals are to increase customers’ awareness and drive sales. What product or products should he consider to best optimize results?
  25. 25Which type of audiences should you use to help drive awareness goals?
  26. 26What targeting option for display ads can help drive consideration goals?
  27. 27Sponsored ads can be placed in the front-center locations such as on top of shopping queries, and Amazon DSP ads can be placed in top and bottom right of desktop, as well as in search pages, product detail pages, and thank you pages.
  28. 28Which type of audiences should you use to help drive loyalty goals?
  29. 29High traffic indicates success towards _____ goals because it shows successful engagement of prospective customers.
  30. 30Which of the following reports can you use to measure the overall performance of Sponsored Products?
  31. 31Which of the following reports can you use to measure the overall performance of Sponsored Display?
  32. 32When should you reallocate your ad budget?
  33. 33When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?
  34. 34Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
  35. 35You’ve used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
  36. 36Which of the following are the downloadable reports available from Amazon DSP?
  37. 37You can use impressions as a metric to indicate success towards your conversion goals.
  38. 38Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
  39. 39Which of the following reports can you use to measure the overall performance of Sponsored Brands?
  40. 40Martha is using Sponsored Display to help drive awareness for her brand. She is measuring this by seeing if her Sponsored Display campaigns help drive viewable impressions. Which optimization strategy should Martha use to help reach the goal?
  41. 41You can measure your custom ads campaign impressions and brand recall lift to see if you have reached your audiences effectively.
  42. 42Detail page visits help customers learn more about your product so they help measure the success of your ability to drive repeat purchases.
  43. 43Which of the following multichannel ad products is the most effective at driving your short-term goal of conversion?
  44. 44You have created a FireTV campaign report for your campaign in the advertising console. Which of the following does this report measure?
  45. 45Which sponsored ads appear on Amazon.com and allow you to create ads that include multiple products, along with your brand logo and a custom headline?
  46. 46Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an Attributed purchases report?
  47. 47Sponsored ads and organic solutions together can provide premium reach at scale to engaged audiences both inside and outside Amazon-owned properties.
  48. 48One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?
  49. 49Mateo’s cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?
  50. 50Which of the following metrics are included on the top search terms report?

Frequently asked questions

Where do I take the exam?

Amazon Ads certifications are taken through the Amazon Ads Learning Console.

Other Amazon certifications