What targeting option for display ads can help drive consideration goals?
Remarketing past purchasers
Subscribe and save (SNS)
Third-party behavioral audiences
Correct Answer
Third-party behavioral audiences
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?
- 2Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
- 3Which type of audiences should you use to help drive awareness goals?
- 4Which type of audiences should you use to help drive loyalty goals?
- 5Which type of audiences should you use to help drive purchase goals?
- 6You can use negative keyword targeting for your Sponsored Display campaigns.