Which type of audiences should you use to help drive awareness goals?
Advertiser hashed audiences
Third-party behavioral audiences
In-market Amazon audiences
Correct Answer
In-market Amazon audiences
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
- 2Which type of audiences should you use to help drive loyalty goals?
- 3When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?
- 4Which type of audiences should you use to help drive purchase goals?
- 5Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?
- 6Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?