Which type of audiences should you use to help drive loyalty goals?
Subscribe and save holders
Past product viewers
Past purchasers who are not subscribe and save holders
Correct Answer
Past purchasers who are not subscribe and save holders
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1Which type of audiences should you use to help drive awareness goals?
- 2Which type of audiences should you use to help drive purchase goals?
- 3What targeting option for display ads can help drive consideration goals?
- 4Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
- 5When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?
- 6Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?