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Amazon Ads: Exam Questions & Answers

Amazon Ads questions cover Sponsored Products, Sponsored Brands and Sponsored Display, metrics like ACOS and ROAS, and analysis in Amazon Marketing Cloud.

99 questions across 2 certifications.

Amazon Ads in the Amazon Marketing Cloud Certification

61 questions · Amazon Marketing Cloud exam guide

  1. 1SELECT total_impressions SUM (impressions) AS device_type FROM campaign, supply_source GROUP BY 1,2,3 SELECT campaign, supply_source, SUM (impressions) AS impressions FROM device_type GROUP BY 1,2 SELECT campaign, supply_source, device_type, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2,3 The correct answer is: SELECT campaign, supply_source, device_type, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2,3 Explanation: The correct query to get the total impressions delivered per campaign, per supply source, and per device type is: SQL SELECT campaign, supply_source, device_type, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1, 2, 3 ✅ Explanation of the Query This is a standard and efficient SQL query structure for use in Amazon Marketing Cloud (AMC) .Multiple correct
  2. 2Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.
  3. 3Why is the AMC sandbox a helpful environment for testing queries?
  4. 4How long can AMC accrue and retain Amazon Ads events?
  5. 5Where can you find the details of the entities (Amazon DSP, sponsored ads, etc.) linked to an AMC Instance?
  6. 6Considering the amazon_attributed_events_ tables contain ad-attributed conversions across all of your Amazon Ads media, which of the following fields would allow you to aggregate them by sponsored ads vs. Amazon DSP?
  7. 7Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?
  8. 8Which panel within the AMC UI contains a repository of Amazon-authored SQL templates along with use cases, instructions and examples of query results.
  9. 9You can activate AMC rule-based audiences on _____________.
  10. 10Developers can access AMC APIs via the Amazon Ads API gateway.
  11. 11Which of the following statements about the amazon_attributed_events_* tables is true.
  12. 12Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?
  13. 13Which of the following statements about AMC lookalike (LAL) audiences is false?
  14. 14If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?
  15. 15A single on-Amazon transaction that includes multiple ASINs from your brand will be represented by a single conversion event within each of the amazon_attributed_events_* tables.
  16. 16Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during your chosen time window?
  17. 17Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
  18. 18What is the Amazon Ads attribution lookback window?
  19. 19Which of these is NOT a method of optimizing your AMC SQL?
  20. 20user_id values cannot be viewed in the AMC user interface or downloaded from AMC.
  21. 21Clicks are considered conversion events and appear as individual records within the amazon_attributed_events_* tables.
  22. 22What is the max window over which AMC can accrue Amazon Ads events?
  23. 23What is an exploratory query?
  24. 24Which of these statements is true regarding recurring query automation?
  25. 25Which environment allows you to inspect AMC tables at record level?

Amazon Ads in the Amazon Ads Campaign Optimization Certification

38 questions · Amazon Ads Campaign Optimization exam guide

  1. 1Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
  2. 2Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
  3. 3A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
  4. 4How can Amazon multichannel products (Display, audio ads, and streaming TV) work together to help you achieve your objectives?
  5. 5When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?
  6. 6Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?
  7. 7You can use negative keyword targeting for your Sponsored Display campaigns.
  8. 8How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?
  9. 9Why would you use Amazon Marketing Cloud (AMC) to help optimize your campaign strategy?
  10. 10Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?
  11. 11Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
  12. 12Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product. Which of the following strategies can help Wang reach her goal?
  13. 13Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
  14. 14To grow brand consideration and conversion, which Amazon DSP multichannel products should you use?
  15. 15You used both Sponsored Products and Amazon DSP Display to promote the same products during the same time. You did an analysis in AMC on these two ad types and found the purchase rate was 0.12% when customers are exposed to both ad types, 0.10% when customers are exposed to Sponsored Products only, and 0.09% when customers are exposed to Amazon DSP Display only. How can you interpret these insights to make strategic campaign decisions?
  16. 16Jorge’s campaign goals are to increase customers’ awareness and drive sales. What product or products should he consider to best optimize results?
  17. 17Which type of audiences should you use to help drive awareness goals?
  18. 18Sponsored ads can be placed in the front-center locations such as on top of shopping queries, and Amazon DSP ads can be placed in top and bottom right of desktop, as well as in search pages, product detail pages, and thank you pages.
  19. 19Which of the following reports can you use to measure the overall performance of Sponsored Products?
  20. 20Which of the following reports can you use to measure the overall performance of Sponsored Display?
  21. 21When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?
  22. 22Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
  23. 23You’ve used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
  24. 24Which of the following are the downloadable reports available from Amazon DSP?
  25. 25Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?

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