Which of the following statements about the amazon_attributed_events_* tables is true.
Conversions are only available for on-Amazon events, such as purchases and detail page views
Tables may include multiple records for each conversion
Conversions can be attributed to Amazon DSP or sponsored ads campaign traffic
Amazon Ads attribution logic allows a conversion to be attributed to multiple traffic events
Correct Answer
Conversions can be attributed to Amazon DSP or sponsored ads campaign traffic
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Considering the amazon_attributed_events_ tables contain ad-attributed conversions across all of your Amazon Ads media, which of the following fields would allow you to aggregate them by sponsored ads vs. Amazon DSP?
- 2Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.
- 3Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?
- 4Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?
- 5If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?
- 6A single on-Amazon transaction that includes multiple ASINs from your brand will be represented by a single conversion event within each of the amazon_attributed_events_* tables.