Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?
The impressions column should not be leveraged to calculate total impressions served in the query timeframe
The time window used for your query will apply to the time of the conversion event
Conversions included within this table have occurred within 14 days of a traffic event
The conversions field will always contain a value of either 1 or 0
Correct Answer
The conversions field will always contain a value of either 1 or 0
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
- 2Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?
- 3Which of the following statements about the amazon_attributed_events_* tables is true.
- 4If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?
- 5A single on-Amazon transaction that includes multiple ASINs from your brand will be represented by a single conversion event within each of the amazon_attributed_events_* tables.
- 6Clicks are considered conversion events and appear as individual records within the amazon_attributed_events_* tables.