A single on-Amazon transaction that includes multiple ASINs from your brand will be represented by a single conversion event within each of the amazon_attributed_events_* tables.
False
True
Correct Answer
False
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
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- 1Clicks are considered conversion events and appear as individual records within the amazon_attributed_events_* tables.
- 2Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.
- 3Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?
- 4If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?
- 5Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.
- 6Considering the amazon_attributed_events_ tables contain ad-attributed conversions across all of your Amazon Ads media, which of the following fields would allow you to aggregate them by sponsored ads vs. Amazon DSP?