Which of the following statements about AMC lookalike (LAL) audiences is false?
AMC LAL audiences are often a fit for prospecting tactics
The seed for the AMC LAL audience is composed using AMC SQL
The seed for the AMC LAL audience is composed using AMC SQL
AMC LAL features are identical to Amazon DSP LAL features
Correct Answer
AMC LAL features are identical to Amazon DSP LAL features
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Which of these statements is false regarding AMC audiences?
- 2You can activate AMC rule-based audiences on _____________.
- 3AMC audiences is an API-only feature.
- 4Where can you activate AMC audiences?
- 5Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.
- 6If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?