Which of these statements is false regarding AMC audiences?
Audiences are created via SQL logic
Audiences cannot be modified once created
Audiences must exceed 2000 records
Audiences cannot be configured to refresh
Correct Answer
Audiences cannot be configured to refresh
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Which of the following statements about AMC lookalike (LAL) audiences is false?
- 2You can activate AMC rule-based audiences on _____________.
- 3AMC audiences is an API-only feature.
- 4Where can you activate AMC audiences?
- 5Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?
- 6Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.