You can activate AMC rule-based audiences on _____________.
Amazon Ad Server
Seller Central
Amazon DSP
Correct Answer
Amazon DSP
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.
- 2Where can you activate AMC audiences?
- 3Which of the following statements about AMC lookalike (LAL) audiences is false?
- 4AMC audiences is an API-only feature.
- 5Which of these statements is false regarding AMC audiences?
- 6If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?