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Performance Max: Exam Questions & Answers

Performance Max is a goal-based campaign type that serves across all Google Ads inventory from a single campaign. Questions cover asset groups, audience signals, listing groups for retail, how it interacts with Search campaigns, and which inputs advertisers still control.

96 questions across 7 certifications.

Performance Max in the Shopping Ads Certification

36 questions · Google Ads Shopping exam guide

  1. 1You’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?
  2. 2If you’re preparing for the Google Ads Shopping Certification , it’s essential to understand the evolution from Smart Shopping campaigns to Performance Max — a shift that Google itself is pushing. In the exam, you’ll often be asked: In this article, you’ll get a clear comparison between the two, informed by real exam-style logic. Smart Shopping campaigns were designed to automate : They combine Standard Shopping Ads with Display remarketing , and require minimal inputs from the advertiser.Multiple correct
  3. 3If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that?
  4. 4The Google Ads Shopping Certification is more technical than most expect. Rather than creative ad copy or bidding theory, it tests your grasp of product feeds , merchant center requirements , campaign types , and automation strategies like Performance Max and Smart Shopping. In this guide, we’ll break down the actual exam structure using the question types from your own exam dataset, so you can focus your preparation where it counts. What you must know:Multiple correct
  5. 5Which of these things does a Performance max campaign automatically optimize?
  6. 6Which of these configurations do you need prior to launching a Performance Max campaign?
  7. 7Which of these components are optimized automatically with a Performance max campaign?
  8. 8If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?
  9. 9You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?
  10. 10Which of these statements about Performance Max campaigns is accurate?
  11. 11Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?
  12. 12Which of these marketing objectives does Performance Max for Retail rely upon?
  13. 13Which of these statements is true of Performance Max campaigns? (See How do Smart Shopping campaigns work?)
  14. 14Which Performance max campaign setting will help you determine the value of getting new customers?
  15. 15How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?
  16. 16What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
  17. 17Which benefit do you get from using Performance Max campaigns to run across Google platforms including YouTube, Google Search, and Google Images?
  18. 18How do Performance Max campaigns work?
  19. 19Which three benefits are associated with a Performance Max campaign? Choose three. Select 3 Correct ResponsesMultiple correct
  20. 20You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
  21. 21You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
  22. 22You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
  23. 23In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
  24. 24What are three benefits of a Performance Max campaign? Choose three.Multiple correct
  25. 25Which configuration must you configure before launching a Performance Max campaign?

Performance Max in the Grow Offline Sales Certification

25 questions · Grow Offline Sales exam guide

  1. 1In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.Multiple correct
  2. 2When creating a Performance Max for store goals campaign, which manual input would you need to provide?
  3. 3Which campaign objective would be most appropriate when setting up a Performance Max for store goals campaign?
  4. 4What is the recommended budget and time to run your Performance Max for store goals campaign?
  5. 5In regards to in-store goals, what is Performance Max’s key benefit?
  6. 6You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
  7. 7In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.Multiple correct
  8. 8While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.Multiple correct
  9. 9What’s a recommendation when setting up a Performance Max for omnichannel goals campaign?
  10. 10Which practice is recommended for setting up a Performance Max for omnichannel goals campaign?
  11. 11What campaign objective would you set when creating a Performance Max for store goals campaign?
  12. 12Which of these campaign objectives would you establish for a Performance Max for store goals campaign?
  13. 13In which of these industries would Performance Max for store goals be helpful? Choose three.Multiple correct
  14. 14For which of these industries would Performance Max for store goals be useful? Choose three.Multiple correct
  15. 15Which of these budget and time parameters should you follow when running a Performance Max for store goals campaign?
  16. 16You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
  17. 17What’s a key benefit of Performance Max for in-store goals?
  18. 18What is Performance Max’s key benefit regarding in-store goals?
  19. 19Machine learning models are the basis for much of Performance Max’s feature-optimization. Which three features still need to be added manually? Choose two.Multiple correct
  20. 20Even though many of Performance Max’s features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.Multiple correct
  21. 21What manual input will you need to provide when setting up a Performance Max for store goals campaign?
  22. 22Which of these choices reflect a difference between Performance Max for omnichannel goals and Smart Shopping Campaigns (SSC)? Choose two.Multiple correct
  23. 23You recently launched a new line of kombucha products with the plan of selling them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
  24. 24If you were setting up a Performance Max for store goals campaign, which of these manual inputs would you need to provide?
  25. 25How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)?Multiple correct

Performance Max in the AI-Powered Performance Ads Certification

24 questions · AI-Powered Performance Ads exam guide

  1. 1Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
  2. 2An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their trainer category. How should they get started with Performance Max?
  3. 3A local car dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
  4. 4If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?
  5. 5How are potential new customers identified through a Performance Max campaign?
  6. 6An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?
  7. 7An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location. What should its marketing team establish as a goal when creating its Performance Max campaign?
  8. 8When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?
  9. 9Which of these AI-powered solutions provides the most channel and inventory coverage of any Google Ads campaign?
  10. 10If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?
  11. 11An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?
  12. 12A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?
  13. 13Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign?
  14. 14How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?
  15. 15An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
  16. 16What’s a best practice to follow when creating a Performance Max campaign?
  17. 17How does a Performance Max campaign work to find potential customers for an advertiser?
  18. 18Which is a best practice when setting up a Performance Max campaign?
  19. 19What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
  20. 20When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
  21. 21How can a Performance Max campaign find new consumers for an advertiser?
  22. 22A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
  23. 23How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?
  24. 24When setting up a Performance Max campaign, which is a best practice?

Performance Max in the Google Ads Search Certification

6 questions · Google Ads Search exam guide

  1. 1Why is a demand-led strategy specifically critical when using AI Max or Performance Max?Explained
  2. 2A marketer wants to use Performance Max to find untapped growth opportunities but needs to make sure traffic doesn't reach Careers pages. Which feature should they use?Explained
  3. 3What's the advantage of adopting Performance Max alongside Search campaigns?Explained
  4. 4An advertiser is worried that AI Max for Search and Performance Max will override their most important keywords. Which statement correctly describes keyword prioritization?Explained
  5. 5What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct ResponsesExplainedMultiple correct
  6. 6Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct ResponsesExplainedMultiple correct

Performance Max in the Search Ads 360 Certification

3 questions · Search Ads 360 exam guide

  1. 1What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?
  2. 2Your customer, a textiles designer, is wondering what products are currently compatible with Google Ads auction-time bidding in Search Ads 360. What are they?
  3. 3If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?

Performance Max in the Google Ads Video Certification

1 question · Google Ads Video exam guide

  1. 1A digital marketer is reviewing performance to understand how their discovery-based ads influenced users who purchased following a different campaign type. Which technical resource provides the specific data needed to demonstrate Demand Gen's additive value to other campaign types like Search or Performance Max?Explained

Performance Max in the Privacy for Agencies and Partners Certification

1 question · Privacy for Agencies exam guide

  1. 1If you want to unite all non-keyword related Google advertising into one automated cross-product, which campaign type will you use?

More topics

Smart Bidding & Bid StrategiesKeywords & Match TypesAI Max & AutomationConversion Tracking & MeasurementAttribution ModelsAudiences & TargetingAds, Assets & CreativeYouTube & Video AdsShopping & Merchant CenterBudgets, Auction & Ad RankPrivacy & ConsentApp CampaignsLocal & Offline SalesAnalytics & ReportingProgrammatic & Ad ServingAmazon AdsSEO & Inbound Marketing