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Shopping Ads CertificationUpdated

You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

Budget is manually allocated across channels based on your channel preference. You maintain control over the campaign setup while you optimize by channel manually.
Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
Budget is allocated automatically across channels based on performance. There’s no need to create a different campaign for each channel.

Correct Answer

Budget is allocated automatically across channels based on performance. There’s no need to create a different campaign for each channel.

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About the Shopping Ads Certification

The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.

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Related Google Ads Shopping questions

  1. 1You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
  2. 2You own a small business that sells shoes. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
  3. 3You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
  4. 4Which of these things does a Performance max campaign automatically optimize?
  5. 5Which of these components are optimized automatically with a Performance max campaign?
  6. 6What’s automatically optimized with a Performance max campaign?