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Budgets, Auction & Ad Rank: Exam Questions & Answers

Every ad competes in an auction. These questions cover how Ad Rank is calculated, Quality Score and its components, daily and shared budgets, impression share and how costs are charged.

261 questions across 16 certifications.

Budgets, Auction & Ad Rank in the Shopping Ads Certification

48 questions · Google Ads Shopping exam guide

  1. 1Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
  2. 2Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
  3. 3Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
  4. 4What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
  5. 5You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
  6. 6How is using non-last-click attribution conversions useful for Performance Planner forecasts?
  7. 7Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
  8. 8While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
  9. 9How does automating your bid contribute to a successful Google Ads campaign?
  10. 10Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)Multiple correct
  11. 11Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  12. 12Hank wants to use a ‘Maximise conversions’ campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
  13. 13You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct ResponsesMultiple correct
  14. 14Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?Multiple correct
  15. 15You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
  16. 16When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  17. 17What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
  18. 18Which of these things does a Performance max campaign automatically optimize?
  19. 19Which of these components are optimized automatically with a Performance max campaign?
  20. 20Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
  21. 21You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
  22. 22Which factors should an advertiser consider when deciding on a bidding strategy?
  23. 23The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?Multiple correct
  24. 24Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
  25. 25What’s automatically optimized with a Performance max campaign?

Budgets, Auction & Ad Rank in the Google Ads Search Certification

41 questions · Google Ads Search exam guide

  1. 1Why is a demand-led strategy specifically critical when using AI Max or Performance Max?Explained
  2. 2An advertiser wants to simulate a what-if scenario involving changes to both their ROAS targets and their budgets simultaneously. Which tool is designed for this long-term planning?Explained
  3. 3A business wants to capture prospects via form submissions. Which marketing objective should they select to instruct AI Max on how to prioritize the budget?Explained
  4. 4Within the Search Excellence framework, what's the core philosophy behind shifting to demand-led budgets?Explained
  5. 5A performance lead mentions that their Google AI campaigns require a specific setup to reach their goals. Which pillar is essential for optimizing AI campaign performance?Explained
  6. 6Which of the following is one of the six key factors used by the Google Ads auction?Explained
  7. 7Why is selecting a specific marketing objective critical in the 2026 search landscape?Explained
  8. 8How does Performance Planner determine its forecasts to assure accuracy against market volatility?Explained
  9. 9A marketer has exactly $5,000 of incremental weekly budget to deploy while maintaining existing ROAS targets. Which tool should they use for account-level allocation for short-term or weekly planning?Explained
  10. 10A retailer wants to maximize the total value of online sales while staying within a specific daily budget, regardless of the ROI on individual dollars. Which strategy should they use?Explained
  11. 11A bidder enters an auction for the query "running shoe" and bids the bare minimum because it can't see that the user is near a retail establishment. What should the marketer do to improve the bidder’s conviction?Explained
  12. 12What does the Missed Opportunities Report in the Recommendations page allow a marketer to evaluate?Explained
  13. 13Which of the following are three benefits of opting-in for the automatic applying of recommendations? Select 3 Correct ResponsesExplainedMultiple correct
  14. 14What are three ways automated bidding can improve efficiency? Select 3 Correct ResponsesExplainedMultiple correct
  15. 15Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?Explained
  16. 16You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Select 2 Correct ResponsesExplainedMultiple correct
  17. 17You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select 3 Correct ResponsesExplainedMultiple correct
  18. 18Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?Explained
  19. 19You’re marketing a new line of plumbing services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal? Select 2 Correct ResponsesExplainedMultiple correct
  20. 20You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct ResponsesExplainedMultiple correct
  21. 21Google Ads Search Certification may seem straightforward, but it often surprises test-takers with nuanced questions on Ad Rank , match types , responsive search ads , and Smart Bidding . If you want to pass confidently — and apply what you learn in real campaigns — this guide is for you. We’ll break down the most heavily tested concepts using real certification-style logic, and show how to prepare smartly (not just quickly). What You Must Know:Multiple correct
  22. 22An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
  23. 23Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct ResponsesMultiple correct
  24. 24Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
  25. 25What’s an advantage of using Smart Bidding with broad match?

Budgets, Auction & Ad Rank in the Display & Video 360 Certification

25 questions · Display & Video 360 exam guide

  1. 1An advertiser participates in a private auction. What happens if their bid isn’t the highest?
  2. 2You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
  3. 3Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
  4. 4You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
  5. 5If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
  6. 6You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
  7. 7A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
  8. 8A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?
  9. 9You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?
  10. 10Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?
  11. 11What happens if an advertiser’s bid isn’t the highest in a private auction?
  12. 12You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
  13. 13Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
  14. 14You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?
  15. 15You’re the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
  16. 16What inventory sources allow for exclusive publisher partnerships?
  17. 17How is the daily budget calculated for an insertion order with Flight Even pacing?
  18. 18What insertion order settings must be set before a campaign can go live?
  19. 19What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?
  20. 20What percentage of the daily budget is applied when using “Ahead” pacing?
  21. 21To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)Select All Correct ResponsesMultiple correct
  22. 22What report can identify when a campaign overspent the budget?
  23. 23Which two insertion order and line item settings are required? (select two)Select All Correct ResponsesMultiple correct
  24. 24What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?
  25. 25Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)Select All Correct ResponsesMultiple correct

Budgets, Auction & Ad Rank in the Search Ads 360 Certification

25 questions · Search Ads 360 exam guide

  1. 1You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?
  2. 2You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
  3. 3The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?
  4. 4What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?
  5. 5Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
  6. 6If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
  7. 7What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?
  8. 8How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?
  9. 9Your customer, a textiles designer, is wondering what products are currently compatible with Google Ads auction-time bidding in Search Ads 360. What are they?
  10. 10If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?
  11. 11Within the Performance Center of Search Ads 360, what should you set up if you have a specific amount of money to spend on a campaign and you hope to get a decent return on investment (ROI)?
  12. 12If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?
  13. 13You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?
  14. 14Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?
  15. 15Within Search Ads 360, where should you look to decide how to allocate your quarterly budget across each product and across each one of your campaigns?
  16. 16To figure out how to allocate a quarterly budget across each product and across each campaign, where within Search Ads 360 would you look?
  17. 17Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?
  18. 18What tool in Search Ads 360 allows you to plan, budget, manage your spend, and understand your campaign’s success?
  19. 19If your customer’s main goal is brand exposure, what Search Ads 360 brand strategy would they set up?
  20. 20While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?
  21. 21Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?
  22. 22Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?
  23. 23To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?
  24. 24Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?
  25. 25Which three modifiers can be automated by a bid strategy? (select three)Select All Correct ResponsesMultiple correct

Budgets, Auction & Ad Rank in the AI-Powered Performance Ads Certification

21 questions · AI-Powered Performance Ads exam guide

  1. 1What’s a common budget strategy in traditional marketing organisations?
  2. 2A digital marketing manager knows that their organisation has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
  3. 3Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)Multiple correct
  4. 4If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?
  5. 5If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?
  6. 6If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?
  7. 7If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?
  8. 8If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs?
  9. 9On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectiveness?
  10. 10How does uncapping budgets help to fully capture AI’s benefits?
  11. 11What are two ways that Performance Planner can help you plan budgets? (Choose two.)Multiple correct
  12. 12In traditional marketing organizations, how is budgeting usually handled?
  13. 13You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
  14. 14In traditional marketing organizations, which of these is a typical budgeting strategy?
  15. 15You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need?
  16. 16Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
  17. 17What’s the purpose of uncapping budgets to fully capture AI’s benefits?
  18. 18A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?
  19. 19A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?
  20. 20A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)Multiple correct
  21. 21A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?

Budgets, Auction & Ad Rank in the Google Ads Measurement Certification

20 questions · Google Ads Measurement exam guide

  1. 1If you’re preparing for the Google Ads Measurement Certification , you may already know what attribution models are. But do you understand how they influence Smart Bidding decisions ? Google’s bidding algorithms rely on conversion data — and that data is shaped by the attribution model you choose. This article will help you connect those two concepts: how attribution changes bidding behavior , and how that appears in certification exam questions. Smart Bidding algorithms (Target CPA, Target ROAS, Maximize Conversions) rely on conversion data to: But here’s the key: Each model decides which touchpoints in the user journey get credit for a conversion. If you use Last Click , Smart Bidding only sees conversions attached to the final click — even if earlier interactions were more influential. Let’s say you run a multi-touch campaign: If you use Last Click , Smart Bidding gives all conversion credit to Search . If you use DDA , it may give partial credit to Display. Result:Multiple correct
  2. 2An advertiser relies heavily on incrementality to measure offline and online media and is considering adopting a Marketing Mix Model for the first time. The director of analytics is considering both third-party and in-house solutions. They have a budget to run a third-party Marketing Mix Model (MMM) and a robust data science team who could build an in-house model. They spend the majority of their media budget on digital and prioritize measurement solutions that are digital-savvy. In what two ways would Meridian, Google’s open-source MMM solution, be a good fit for this advertiser? Select two answers.Multiple correct
  3. 3You’re working to demonstrate the business value of your company’s digital marketing investments. You currently measure media performance using channel-specific KPIs (CPM, CTR, view rates). However, you struggle to connect these metrics to overall business goals and show ROI to your leadership. You want to implement cross-media measurement and a structured experimentation framework. Which approach would enable you to demonstrate the business value of your campaigns and drive continual improvement?
  4. 4An advertiser is looking to drive revenue and long-term growth for their business. What are three reasons why value measurement is a good fit for this advertiser? Select three.Multiple correct
  5. 5Your client’s CEO asked their CMO for the revenue contribution and ROI of last year’s total marketing budget. The CMO’s annual marketing portfolio included online and offline channels, across both brand and performance media. Which measurement solution should the client use?
  6. 6The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.Multiple correct
  7. 7Maximize Conversion can be described in which of the following ways?
  8. 8A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
  9. 9The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
  10. 10A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
  11. 11What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.Multiple correct
  12. 12In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.Multiple correct
  13. 13How does the enhanced cost-per-click (ECPC) bidding strategy work?
  14. 14What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
  15. 15A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
  16. 16How does the Maximize Conversions bidding strategy work?
  17. 17To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
  18. 18Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores? - Latest Question Answers of Google Certification Exams
  19. 19Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?
  20. 20Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)Multiple correct

Budgets, Auction & Ad Rank in the Google Ads Video Certification

17 questions · Google Ads Video exam guide

  1. 1A media planner needs to forecast reach and allocate budget across multiple YouTube ad formats for an upcoming campaign. Which Google Ads tool is specifically designed for this purpose?Explained
  2. 2An advertiser is launching a new Demand Gen campaign using target CPA bidding with a goal of $15 per conversion. To allow for sufficient conversion volume for AI optimization and avoid an underperforming, budget-constrained campaign, what's the minimum daily budget they should set?Explained
  3. 3A brand wants to maximize the number of unique viewers they can achieve within their budget to get the best possible ROI. Which Video reach campaign (VRC) subtype should they choose?Explained
  4. 4To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
  5. 5Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
  6. 6You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
  7. 7Match each type of TrueView ad to its bidding approach.Multiple correct
  8. 8Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
  9. 9Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)Multiple correct
  10. 10Non-skippable in-stream ads are available in auction or as a reservation buy , most similar to ads shown on TV and complement TV campaigns and incremental reach. There are actually three statements that are true about non-skippable in-stream ads. Please choose the correct one according to asked question.Multiple correct
  11. 11Correct Answers are:Multiple correct
  12. 12Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
  13. 13Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
  14. 14Which TrueView ad format is billed on a CPM basis?
  15. 15TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
  16. 16Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
  17. 17What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?

Budgets, Auction & Ad Rank in the Google Ads Apps Certification

15 questions · Google Ads Apps exam guide

  1. 1In Google App campaigns, machine learning does the heavy lifting — deciding which user sees which ad, at what time, on which platform. But this doesn’t mean your role is passive. To pass the Google Ads Apps Certification and run high-performing campaigns, you must understand what Google automates , what you still control, and how to feed the system with the right inputs . This article explains how machine learning powers App campaigns and how to structure your campaigns for success — and certification. Google’s machine learning models automatically: This process is called auction-time optimization , and it happens for each individual ad impression . Without conversion tracking:
  2. 2The Google Ads Apps Certification exam focuses heavily on campaign structure, asset quality, user engagement metrics, and the proper use of machine learning and Firebase . If you’re preparing for the exam, it’s important to know that the real test isn’t about launching generic app campaigns — it’s about how well you understand ad group structure , conversion tracking , and creative optimization . This guide breaks it all down based on the exact topics that appear in the certification test.Multiple correct
  3. 3Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct ResponsesMultiple correct
  4. 4For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
  5. 5For a Google App campaign optimising to a tCPA of £10, what would be the recommended minimum budget?
  6. 6After running a Google App campaign for several days, you’ve noticed it’s still in a learning phase. Which factor can cause an App campaign to stay in the learning phase for an extended time?
  7. 7Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two)Multiple correct
  8. 8Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)Multiple correct
  9. 9A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
  10. 10Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)Multiple correct
  11. 11Henry has been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?
  12. 12When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.
  13. 13When setting up a new Google App campaign, which three settings must be made at the campaign level?
  14. 14Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign? Select the best answers. Select All Correct ResponsesMultiple correct
  15. 15For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?

Budgets, Auction & Ad Rank in the Grow Offline Sales Certification

12 questions · Grow Offline Sales exam guide

  1. 1You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
  2. 2What is the recommended budget and time to run your Performance Max for store goals campaign?
  3. 3The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.Multiple correct
  4. 4While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.Multiple correct
  5. 5You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?
  6. 6You’re the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.Multiple correct
  7. 7A large retailer’s Chief Marketing Officer (CMO) wants to revise the company’s marketing strategy by incorporating online and offline KPIs. Historically, the teams have worked in silos. What are three things the CMO should do when they create a holistic online-to-offline strategy? Choose three.Multiple correct
  8. 8As far as budget and time is concerned, which of these is the recommended practice?
  9. 9Which of these budget and time parameters should you follow when running a Performance Max for store goals campaign?
  10. 10Machine learning models are the basis for much of Performance Max’s feature-optimization. Which three features still need to be added manually? Choose two.Multiple correct
  11. 11Even though many of Performance Max’s features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.Multiple correct
  12. 12You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?

Budgets, Auction & Ad Rank in the Google Ads Display Certification

9 questions · Google Ads Display exam guide

  1. 1A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct ResponsesMultiple correct
  2. 2A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
  3. 3Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)Multiple correct
  4. 4Asmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
  5. 5Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
  6. 6Match each auto-bidding strategy to the right campaign goal.Multiple correct
  7. 7Which of the following matches a benefit of machine learning?
  8. 8If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
  9. 9On the Display Network, enhanced cost-per-click (ECPC) automatically:

Budgets, Auction & Ad Rank in the Amazon Ads Campaign Optimization Certification

9 questions · Amazon Ads Campaign Optimization exam guide

  1. 1Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
  2. 2Which of the following indicates that you should increase your ad budget?
  3. 3One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
  4. 4After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
  5. 5When should you reallocate your ad budget?
  6. 6Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
  7. 7Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
  8. 8You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
  9. 9You’re reviewing your campaign set-up using the pre-optimization checklist. Which of the following steps should you complete as part of the checklist?

Budgets, Auction & Ad Rank in the Google Ads Conversion Optimization Certification

7 questions · Conversion Optimization exam guide

  1. 1Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments from site feedback complained about poor responsiveness. Working with the site marketing and development teams, Gerald created a plan where the site responsiveness metrics couldn’t fall below a certain level. Which plan type is Gerald’s plan?
  2. 2Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?
  3. 3Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?
  4. 4Jude is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor speed. Working with the site marketing and development teams, Jude created a plan where the site speed metrics couldn’t fall below a certain level. Which plan type is Jude’s plan?
  5. 5Smitty is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor performance. Working with the site marketing and development teams, Smitty created a plan where the site performance metrics couldn’t fall below a certain level. Which plan type is Smitty’s plan?
  6. 6Sandeep has been the marketer and site manager for ApplianceRepair.com for the past 12 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?
  7. 7Logan has been the marketer and site manager for CarFixer.com for the past 10 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

Budgets, Auction & Ad Rank in the Privacy for Agencies and Partners Certification

5 questions · Privacy for Agencies exam guide

  1. 1How does Smart Bidding drive performance in a privacy-safe way?
  2. 2Which of the following explains a heavy-up geo-experiment strategy?
  3. 3Why is Smart Bidding a durable, privacy-safe solution?
  4. 4As digital advertising undergoes significant shifts due to regulatory and platform changes, traditional user-level data reliance is diminishing. To stay ahead and maintain optimization efforts, marketers must adopt robust alternatives like cookie-less geo experiments. This approach offers a privacy-safe and future-proof method to test advertising strategies effectively without relying on user-level tracking. Cookie-less geo experiments enable advertisers to measure incremental results by comparing predefined geographical areas or geos. This method involves assigning non-overlapping geographic regions to either a Treatment or Control group, ensuring that the treatment group undergoes specific changes (such as increased ad spend) while the control group remains unaffected. By analyzing performance differences between these groups, marketers can attribute success metric improvements to the treatment group’s applied changes. There are three main geo-experiment strategies, each catering to different business goals:Multiple correct
  5. 5In today’s dynamic digital marketing landscape, automation is crucial for maximizing campaign performance and efficiency. One of the most effective tools in this regard is Google’s Smart Bidding, a subset of automated bid strategies that leverages machine learning to optimize for conversions or conversion value in every auction — a process known as “auction-time bidding.” Smart Bidding stands out as a robust and durable solution because it combines your clients’ conversion data, such as sales or leads, with Google’s powerful machine learning algorithms. This combination uses the client’s account conversion data along with billions of signal combinations to set precise bids in each auction. This ensures that the bids are optimized to drive as many conversions as possible, thereby maximizing your clients’ return on investment (ROI) or staying within their budget targets. Smart Bidding uses various strategies to help achieve specific business goals. Here are the primary strategies:Multiple correct

Budgets, Auction & Ad Rank in the Google Ads Creative Certification

3 questions · Google Ads Creative exam guide

  1. 1Which action should you take if your goal is to optimize display campaigns before increasing budgets?
  2. 2You manage marketing for an online clothing company and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
  3. 3You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?

Budgets, Auction & Ad Rank in the Google Analytics Certification (GA4)

2 questions · Google Analytics (GA4) exam guide

  1. 1A marketing team uses Google Ads for paid search and also runs paid campaigns on a third-party social media platform. They've linked their Google Ads account but haven't imported cost data for their social media campaigns. What will happen when they use the Scenario Planner to optimize their future budget?Explained
  2. 2It's the beginning of a new fiscal year, and a marketing director is allocating a $1 million budget across paid search, social media, and display advertising for the upcoming quarter. Their goal is to find the optimal spending mix that will maximize the total number of conversions. Which tool in Google Analytics is specifically designed to simulate different budget allocations and recommend an effective future strategy?Explained

Budgets, Auction & Ad Rank in the Amazon Marketing Cloud Certification

2 questions · Amazon Marketing Cloud exam guide

  1. 1What formula would you use to calculate Amazon DSP CPM using the fields available in dsp_impressions?
  2. 2Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.

More topics

Smart Bidding & Bid StrategiesPerformance MaxKeywords & Match TypesAI Max & AutomationConversion Tracking & MeasurementAttribution ModelsAudiences & TargetingAds, Assets & CreativeYouTube & Video AdsShopping & Merchant CenterPrivacy & ConsentApp CampaignsLocal & Offline SalesAnalytics & ReportingProgrammatic & Ad ServingAmazon AdsSEO & Inbound Marketing