Shopping Ads CertificationUpdated
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?
Select all correct answers
Performance Planner is free to use with any merchant-hosted storefront.
Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
Performance Planner integrates with other budgeting software, such as QuickBooks.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner leverages machine learning for forecasting.
Correct Answers
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner leverages machine learning for forecasting.
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct ResponsesMultiple correct
- 2Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- 3Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
- 4Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
- 5Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
- 6Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?