Shopping Ads CertificationUpdated
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
To avoid any potential keyword duplicates between different marketing objectives
So that seasonal trends can be better identified for each individual marketing objective
To prevent campaigns from becoming “Limited by Budget”
So that spend is not reallocated between two different marketing objectives
Correct Answer
So that spend is not reallocated between two different marketing objectives
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- 2Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- 3What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
- 4What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)Multiple correct
- 5Why is using the performance targets feature after utilizing the Performance Planner recommended?
- 6Why should your business use Performance Planner?