Shopping Ads CertificationUpdated
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
A / B testing
Google Ads are updated automatically
Click-through rate averages require planning
Auctions fluctuate all the time
Correct Answer
Auctions fluctuate all the time
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)Multiple correct
- 2Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?Multiple correct
- 3How is using non-last-click attribution conversions useful for Performance Planner forecasts?
- 4Hank wants to use a ‘Maximise conversions’ campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
- 5Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
- 6Which factors should an advertiser consider when deciding on a bidding strategy?