Shopping Ads CertificationUpdated
Which factors should an advertiser consider when deciding on a bidding strategy?
Customer search history, competition, and conversions
Ad schedule and budget
Results, targeted locations, and purchase history
User journey complexities, performance, and auctions
Correct Answer
User journey complexities, performance, and auctions
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
- 2When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- 3What are key factors to keep in mind when choosing a bidding strategy for your campaign?
- 4Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
- 5Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
- 6What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?