Shopping Ads CertificationUpdated
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Maximize Conversions
Maximize clicks
Enhanced cost-per-click (eCPC)
Target impression share
Correct Answer
Target impression share
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
- 2You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct ResponsesMultiple correct
- 3What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
- 4Which factors should an advertiser consider when deciding on a bidding strategy?
- 5Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct ResponsesMultiple correct
- 6What are key factors to keep in mind when choosing a bidding strategy for your campaign?