Shopping Ads CertificationUpdated
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
To analyze demographic performance
To review new keyword opportunities
To check for status issues
To react to ever-changing external factors
Correct Answer
To react to ever-changing external factors
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?Multiple correct
- 2What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
- 3Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- 4Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)Multiple correct
- 5Why is using the performance targets feature after utilizing the Performance Planner recommended?
- 6Why should your business use Performance Planner?