Shopping Ads CertificationUpdated
Why is using the performance targets feature after utilizing the Performance Planner recommended?
This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
Correct Answer
This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
- 2Why should your business use Performance Planner?
- 3Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
- 4Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- 5Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- 6How is using non-last-click attribution conversions useful for Performance Planner forecasts?