Display & Video 360 Certification Questions & Answers

How to pass the Display & Video 360 exam

• Learn the partner → advertiser → campaign → insertion order → line item hierarchy.
• Know the difference between open auction, private auction and programmatic guaranteed deals.
• Understand where targeting and bidding are set at each level.

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Recently updated questions

1. 1An advertiser participates in a private auction. What happens if their bid isn’t the highest?
2. 2You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
3. 3You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
4. 4In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
5. 5You’re working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?

All Display & Video 360 questions

1. 1An advertiser participates in a private auction. What happens if their bid isn’t the highest?
2. 2You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
3. 3You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
4. 4In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
5. 5You’re working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?
6. 6What first step should you take to change the end date for multiple line items while using structured data files (SDFs) to make bulk edits in Display & Video 360?
7. 7You’re training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can’t remember which one it is. What should they do so the campaign can work?
8. 8You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
9. 9If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?
10. 10For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
11. 11Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?
12. 12You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?
13. 13Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
14. 14What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?
15. 15Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
16. 16Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?
17. 17What statement describes the difference between blocklists and sensitive categories in Display & Video 360?
18. 18While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
19. 19You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
20. 20You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?
21. 21Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?
22. 22For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?
23. 23Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
24. 24What’s the definition of Display & Video 360 as a product?
25. 25You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
26. 26Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
27. 27Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?
28. 28Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?
29. 29What would you use the Intelligence Panel for in Display & Video 360?
30. 30Within Display & Video 360, when would you use data-driven creatives with dynamic rules?
31. 31Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
32. 32You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
33. 33Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?
34. 34In what Display & Video 360 scenario does it make sense to use inventory packages?
35. 35You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
36. 36How can you perform a bulk creatives upload in Display & Video 360?
37. 37Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. You find an error. What setting could be causing that error?
38. 38You’re working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
39. 39Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
40. 40If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
41. 41You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
42. 42Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
43. 43What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
44. 44A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?
45. 45Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
46. 46Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?
47. 47You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?
48. 48You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
49. 49Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?
50. 50Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?