Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
They should set up custom bidding.
They should set up instant reporting.
They should set up conversion tracking.
They should set up attribution modeling.
Correct Answer
They should set up attribution modeling.
Official documentation: https://support.google.com/campaignmanager/answer/6173082
Topics in this question
About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1Your client, an accessories retailer, would like to attach their consumers’ behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?
- 2To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?
- 3You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
- 4Within Display & Video 360, when would you use data-driven creatives with dynamic rules?
- 5A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?
- 6You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?