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Programmatic & Ad Serving: Exam Questions & Answers

Google Marketing Platform tools handle programmatic buying, ad serving and cross-engine search management. These questions cover DV360 insertion orders and line items, deals, Campaign Manager 360 trafficking and Search Ads 360.

526 questions across 15 certifications.

Programmatic & Ad Serving in the Display & Video 360 Certification

179 questions · Display & Video 360 exam guide

  1. 1An advertiser participates in a private auction. What happens if their bid isn’t the highest?
  2. 2You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
  3. 3You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
  4. 4In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
  5. 5You’re working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?
  6. 6What first step should you take to change the end date for multiple line items while using structured data files (SDFs) to make bulk edits in Display & Video 360?
  7. 7You’re training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can’t remember which one it is. What should they do so the campaign can work?
  8. 8You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
  9. 9If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?
  10. 10For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
  11. 11Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?
  12. 12You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?
  13. 13What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?
  14. 14Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
  15. 15Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?
  16. 16What statement describes the difference between blocklists and sensitive categories in Display & Video 360?
  17. 17While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
  18. 18You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
  19. 19You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?
  20. 20Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?
  21. 21For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?
  22. 22Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
  23. 23What’s the definition of Display & Video 360 as a product?
  24. 24You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
  25. 25Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

Programmatic & Ad Serving in the Search Ads 360 Certification

165 questions · Search Ads 360 exam guide

  1. 1What Google products can Search Ads 360 integrate with?
  2. 2What’s Search Ads 360?
  3. 3What are two key differentiators in functionality between labels and business data?Multiple correct
  4. 4Search Ads 360 can be linked to a certain number of Facebook accounts at a time. What's that number?
  5. 5You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?
  6. 6Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
  7. 7Search Ads 360 can integrate with which of the following Google products?
  8. 8How many bid strategies can each Search Ads 360 campaign have?
  9. 9What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
  10. 10Search Ads 360 provides which of the following three key functionalities?
  11. 11You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
  12. 12What are three key functionalities of Search Ads 360?
  13. 13What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?
  14. 14The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?
  15. 15Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?
  16. 16What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?
  17. 17Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency–but they can’t see all their campaigns. What’s one reason this might be happening?
  18. 18Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
  19. 19At what level should you evaluate performance for your Search Ads 360 bid strategies?
  20. 20When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
  21. 21Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
  22. 22What’s the optimal window of time to review the performance of a Search Ads 360 campaign?
  23. 23You’re working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?
  24. 24Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?
  25. 25Where can you apply labels within your Search Ads 360 campaign?

Programmatic & Ad Serving in the Campaign Manager 360 Certification

128 questions · Campaign Manager 360 exam guide

  1. 1What does an “execution channel” represent in the Planning process?
  2. 2When using a placement media cost cap, what will happen once the cap is reached?
  3. 3Where would purchased inventory for a campaign be entered in Campaign Manager?
  4. 4What level is used to calculate conversions if the lookback window differs between objects?
  5. 5Which three workflows can be used to make bulk edits? (select three)Select All Correct ResponsesMultiple correct
  6. 6What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
  7. 7To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?
  8. 8If a publisher serves a placement tag after the campaign end date, what ad will serve?
  9. 9Where in Campaign Manager can the Site ID(s) require to push placements to Display & Video 360 be found?
  10. 10Where are Campaign Manager and Display & Video 360 linked?
  11. 11When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
  12. 12Which two methods measure impressions served in a mobile app? (select two)Select All Correct ResponsesMultiple correct
  13. 13Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)Select All Correct ResponsesMultiple correct
  14. 14What object in Campaign Manager is equivalent to a creative in Display & Video 360?
  15. 15Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
  16. 16What action can be taken to select which columns appear in the trafficking interface?
  17. 17When a “plan” is executed in Planning, what information is pushed to Campaign Manager?
  18. 18To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
  19. 19The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)Select All Correct ResponsesMultiple correct
  20. 20You decide to add Floodlight tags to your campaign in Campaign Manager 360. What will these tags do?
  21. 21What can Floodlight tags do within Campaign Manager 360?
  22. 22When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?
  23. 23A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?
  24. 24In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
  25. 25Your client wants to create a video campaign with your agency. They ask you for an example when you might use the videoimpressions or video starts metric from Campaign Manager 360. How do you answer them?

Programmatic & Ad Serving in the Google Ads Video Certification

17 questions · Google Ads Video exam guide

  1. 1When should an advertiser use content targeting?Explained
  2. 2Passing the Google Ads Video Certification requires more than knowing ad formats — you must match each video format to specific marketing goals like awareness, consideration, or action. This article breaks down how to strategically choose ad formats based on campaign objectives. It’s built around the logic tested in the actual certification exam and will help you avoid one of the most common pitfalls: treating all video ads as interchangeable. Each of these requires a different approach to ad format selection , which is exactly what the certification tests.Multiple correct
  3. 3The Google Ads Video Certification goes far beyond YouTube ad formats — it tests your ability to match video formats with campaign goals , use measurement tools , and optimize with machine learning . If you thought knowing the difference between bumper and skippable ads was enough — think again. This article will help you focus on what’s actually tested based on real certification questions. You will face repeated questions on mixing the right formats based on campaign goals like awareness , consideration , or action .Multiple correct
  4. 4Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
  5. 5Which two are ideal advertisers for Custom Intent audiences? (Choose two.)Multiple correct
  6. 6Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
  7. 7Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using google ads. He’s got the information needed to create a customer match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the customer match process?
  8. 8Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
  9. 9Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?
  10. 10Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
  11. 11Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?
  12. 12Which marketer would be an ideal client for TrueView for action?
  13. 13Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?
  14. 14Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?
  15. 15You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
  16. 16What’s an example of a managed placement for a TrueView in-stream ad?
  17. 17targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

Programmatic & Ad Serving in the Shopping Ads Certification

6 questions · Google Ads Shopping exam guide

  1. 1If you’re preparing for the Google Ads Shopping Certification , it’s essential to understand the evolution from Smart Shopping campaigns to Performance Max — a shift that Google itself is pushing. In the exam, you’ll often be asked: In this article, you’ll get a clear comparison between the two, informed by real exam-style logic. Smart Shopping campaigns were designed to automate : They combine Standard Shopping Ads with Display remarketing , and require minimal inputs from the advertiser.Multiple correct
  2. 2Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
  3. 3For which business are Local Inventory ads ideal?
  4. 4Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Google Ads management workload?
  5. 5How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?
  6. 6Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

Programmatic & Ad Serving in the Google Ads Display Certification

5 questions · Google Ads Display exam guide

  1. 1Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
  2. 2Managed placements allow advertisers to:
  3. 3If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
  4. 4Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
  5. 5Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

Programmatic & Ad Serving in the Amazon Ads Campaign Optimization Certification

5 questions · Amazon Ads Campaign Optimization exam guide

  1. 1One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
  2. 2Which of the following reports can you use to measure the overall performance of Sponsored Brands?
  3. 3Your client is prioritizing performance and a line item has low performance and low delivery. The client is not considering pausing the line item. What will you suggest to optimize the campaign for better performance and delivery?
  4. 4What optimization strategy would be best to use if a line item has high performance and high delivery?
  5. 5One of your line items has high performance but low delivery. How should you adjust your supply to optimize a campaign for better performance and delivery?

Programmatic & Ad Serving in the Google Ads Apps Certification

4 questions · Google Ads Apps exam guide

  1. 1Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct ResponsesMultiple correct
  2. 2As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?
  3. 3Sophie has been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?
  4. 4Explanation: The pairings are accurate and reflect key reasons why apps matter for each business type.Multiple correct

Programmatic & Ad Serving in the Google Analytics Certification (GA4)

3 questions · Google Analytics (GA4) exam guide

  1. 1When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
  2. 2Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
  3. 3When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?

Programmatic & Ad Serving in the Google Ads Measurement Certification

3 questions · Google Ads Measurement exam guide

  1. 1When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
  2. 2Attribution models are central to the Google Ads Measurement Certification — and also widely misunderstood. Many exam questions ask how credit is assigned for conversions , which models advertisers should use, and what tools help you evaluate them. This article breaks down the most tested attribution models, how to compare them, and what logic Google expects you to apply on exam day. Attribution is the process of assigning credit to different ad touchpoints across the user’s conversion journey . It helps advertisers answer:Multiple correct
  3. 3Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)Multiple correct

Programmatic & Ad Serving in the Google Ads Creative Certification

3 questions · Google Ads Creative exam guide

  1. 1Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)Select All Correct ResponsesMultiple correct
  2. 2In what product are dynamic targeting keys created?
  3. 3What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?

Programmatic & Ad Serving in the HubSpot Inbound Marketing Certification

3 questions · HubSpot Inbound Marketing exam guide

  1. 1From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?
  2. 2How does the full path attribution model calculate credit?
  3. 3What is a buyer persona?

Programmatic & Ad Serving in the Google Ads Search Certification

2 questions · Google Ads Search exam guide

  1. 1Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
  2. 2Which searches can an ad show for broad match keyword “car window repair?” Select 2 Correct ResponsesMultiple correct

Programmatic & Ad Serving in the AI-Powered Performance Ads Certification

2 questions · AI-Powered Performance Ads exam guide

  1. 1A local car dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
  2. 2When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?

Programmatic & Ad Serving in the Google Coach Skill Assessment

1 question · Google Coach Assessment exam guide

  1. 1Ideally, the coaching roster is created by ______.

More topics

Smart Bidding & Bid StrategiesPerformance MaxKeywords & Match TypesAI Max & AutomationConversion Tracking & MeasurementAttribution ModelsAudiences & TargetingAds, Assets & CreativeYouTube & Video AdsShopping & Merchant CenterBudgets, Auction & Ad RankPrivacy & ConsentApp CampaignsLocal & Offline SalesAnalytics & ReportingAmazon AdsSEO & Inbound Marketing