In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
You’re working with a painting company running a new campaign. They’re running video ads and want to determine how many users watched the third quartile of the video ad.
You’re working with a national vegetable distributor launching a new vegetable product. They’re running video ads and want to know how many users watched the video ad in its entirety.
Your beverage distributor client is launching a video campaign. They’re running video ads and want to determine how many users watched the first quartile of the video ad.
Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.
Correct Answer
Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1In what situation would you use the video impressions or video starts metric from Campaign Manager 360?
- 2Your client wants to create a video campaign with your agency. They ask you for an example when you might use the videoimpressions or video starts metric from Campaign Manager 360. How do you answer them?
- 3You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?
- 4Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?
- 5Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
- 6Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?