You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?
You should look for Active View: Companion conversions.
You should look for Active View: Companion views.
You should look for Active View: Video completes.
You should look for Active View: Custom Metric Viewable Impressions.
Correct Answer
You should look for Active View: Custom Metric Viewable Impressions.
Topics in this question
About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?
- 2Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
- 3Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video benchmark should you review within Campaign Manager 360 reporting?
- 4In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
- 5A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory. Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?
- 6Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?