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Campaign Manager 360 Certification Questions & Answers

218 questions · 0 with full explanations · Updated

The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.

Where to take it
Google Skillshop
Cost
Free
Who it's for
Ad operations and trafficking teams, and media agencies running third-party ad serving.

How to pass the Campaign Manager 360 exam

  • Know the difference between Floodlight counter tags and sales tags.
  • Understand how placements, ads and creatives are assigned to each other.
  • Learn which report types answer cross-channel and path-to-conversion questions.

Topics covered

Programmatic & Ad Serving (128)Analytics & Reporting (64)Ads, Assets & Creative (55)YouTube & Video Ads (51)Conversion Tracking & Measurement (36)Audiences & Targeting (26)App Campaigns (22)Shopping & Merchant Center (11)Attribution Models (7)Local & Offline Sales (7)

Recently updated questions

  1. 1What does an “execution channel” represent in the Planning process?
  2. 2When using a placement media cost cap, what will happen once the cap is reached?
  3. 3When assets are added to an existing creative, where will these updates be reflected?
  4. 4Where would purchased inventory for a campaign be entered in Campaign Manager?
  5. 5At what level can landing pages be set, so they are the same across multiple ads?

All Campaign Manager 360 questions

  1. 1What does an “execution channel” represent in the Planning process?
  2. 2When using a placement media cost cap, what will happen once the cap is reached?
  3. 3When assets are added to an existing creative, where will these updates be reflected?
  4. 4Where would purchased inventory for a campaign be entered in Campaign Manager?
  5. 5At what level can landing pages be set, so they are the same across multiple ads?
  6. 6What level is used to calculate conversions if the lookback window differs between objects?
  7. 7Which three workflows can be used to make bulk edits? (select three)Select All Correct ResponsesMultiple correct
  8. 8What ad setting limits the number of times that ad can be shown to a particular user?
  9. 9What are three benefits of using Internal Redirect tags? (select three)Multiple correct
  10. 10What settings are required to give a user reporting access for a single advertiser?
  11. 11What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
  12. 12What are two Video Verification metrics? (select two)Multiple correct
  13. 13Counters and Total Interactions metrics are available for which type of creatives?
  14. 14To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?
  15. 15If a publisher serves a placement tag after the campaign end date, what ad will serve?
  16. 16In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)Select All Correct ResponsesMultiple correct
  17. 17Where in Campaign Manager can the Site ID(s) require to push placements to Display & Video 360 be found?
  18. 18Which two methods count impressions on site-served creatives? (select two)Select All Correct ResponsesMultiple correct
  19. 19Which conditions must be true in order to designate an advertiser as a “child”?Select All Correct ResponsesMultiple correct
  20. 20What must a Floodlight tag include to capture product data alongside a conversion?
  21. 21Which two features may be used to log additional information about a click? (select two)Select All Correct ResponsesMultiple correct
  22. 22Where are Campaign Manager and Display & Video 360 linked?
  23. 23When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
  24. 24What are two benefits of using the INS tag? (select two)Select All Correct ResponsesMultiple correct
  25. 25Which two methods measure impressions served in a mobile app? (select two)Select All Correct ResponsesMultiple correct
  26. 26When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?
  27. 27Cross-environment conversion methodology takes into account what data sources?
  28. 28When would a VPAID asset be used?
  29. 29What report in Report Builder shows the number of unique users who have interacted with ads?
  30. 30Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)Select All Correct ResponsesMultiple correct
  31. 31What happens when a user meets the frequency cap for an ad?
  32. 32At what level can landing pages be managed across campaigns?
  33. 33Paid search dimensions in Report Builder are compatible with what metric?
  34. 34In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)Select All Correct ResponsesMultiple correct
  35. 35What Floodlight conversion counting method would report the first visit for each user within a given day?
  36. 36Which information can be extracted from the data in the Verification tab? (select two)Select All Correct ResponsesMultiple correct
  37. 37If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?
  38. 38What object in Campaign Manager is equivalent to a creative in Display & Video 360?
  39. 39When is an impression counted in Reporting?
  40. 40When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
  41. 41What report shows how long it takes for a customer to convert after interacting with an ad?
  42. 42What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
  43. 43Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
  44. 44What feature can be used to combine log-level impression and click data for a custom reach analysis?
  45. 45What is the more cost-effective way to restrict ads served to a specific geographic region?
  46. 46What targeting rules display an ad to users who have viewed a product, but not purchased it?
  47. 47Which two tabs in Reporting provide access to viewability data? (select two)Select All Correct ResponsesMultiple correct
  48. 48What timezone is used in Data Transfer (DT) timestamps for impression and click files?
  49. 49What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
  50. 50The Insights tab in Reporting shows the view performance against which three goals? (select three)Select All Correct ResponsesMultiple correct

Frequently asked questions

What score do I need to pass?

Google Skillshop certification exams require a score of 80% or higher to pass.

What happens if I fail?

You can retake the exam after waiting 24 hours. There is no limit on the number of attempts, and the exam is free.

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