What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
Custom 1×1 pixel that fires when the product or service page loads
Dynamic Floodlight tag that sources product or service IDs
Sales Floodlight tags that capture revenue
Custom Floodlight variable that captures the product or service ID
Correct Answer
Custom Floodlight variable that captures the product or service ID
Official documentation: https://support.google.com/campaignmanager/answer/3249446
Topics in this question
About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
- 2While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign. How do you answer them?
- 3You decide to add Floodlight tags to your campaign in Campaign Manager 360. What will these tags do?
- 4What can Floodlight tags do within Campaign Manager 360?
- 5What targeting rules display an ad to users who have viewed a product, but not purchased it?
- 6You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?