What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
An account/advertiser relationship
Shared billing profiles
A single Floodlight activity
A parent/child relationship
Correct Answer
A parent/child relationship
Official documentation: https://support.google.com/searchads/answer/2458167
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
- 2While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign. How do you answer them?
- 3You decide to add Floodlight tags to your campaign in Campaign Manager 360. What will these tags do?
- 4What can Floodlight tags do within Campaign Manager 360?
- 5Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)Select All Correct ResponsesMultiple correct
- 6For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?