What can Floodlight tags do within Campaign Manager 360?
Measure customer conversion and create enhanced creatives
Create audience lists for enhanced user engagement and create enhanced creatives
Create enhanced creatives and report on multi-platform campaigns
Measure customer conversion and create audience lists for enhanced user engagement
Correct Answer
Measure customer conversion and create audience lists for enhanced user engagement
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1You decide to add Floodlight tags to your campaign in Campaign Manager 360. What will these tags do?
- 2Your new bookshop client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?
- 3A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
- 4You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?
- 5While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign. How do you answer them?
- 6When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?