Your new bookshop client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?
Unique counting method
Standard counting method
Per session counting method
Custom counting method
Correct Answer
Unique counting method
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
- 2You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?
- 3Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?
- 4Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?
- 5What can Floodlight tags do within Campaign Manager 360?
- 6You decide to add Floodlight tags to your campaign in Campaign Manager 360. What will these tags do?