AC

Your client wants to run their trainer campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?

Use Publisher Spec library to effectively transcode videos.
Wait until all three publishers provide video ad specifications.
Use only one placement for all three publishers.
Wait until all three publishers have the same specifications.

Correct Answer

Use Publisher Spec library to effectively transcode videos.

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About the Campaign Manager 360 Certification

The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.

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Related Campaign Manager 360 questions

  1. 1You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign to meet these demands?
  2. 2Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign in order to accomodate the client’s needs?
  3. 3Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?
  4. 4What object in Campaign Manager is equivalent to a creative in Display & Video 360?
  5. 5You’re working with a new client looking to use video advertising within Campaign Manager 360. Which two types of video ad creatives can they use?
  6. 6You want to expand your ad campaign into video ads using Campaign Manager 360.What types of video ad creatives do you discover you can use?