You’re working with a clothing distributor that’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory. If they want to see purchases across both platforms, which report should you run?
Path to Conversion Report with total revenue metric
Instant Report with total conversions metric
Multi-device Report with cross screen conversion metric
Reach Report with impression reach metric
Correct Answer
Instant Report with total conversions metric
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1You’re launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?
- 2You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?
- 3You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?
- 4You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?
- 5Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?
- 6You’re working with a clothing brand that’s launching a new line of hats. They want to use mobile in-app advertising but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?