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App Campaigns: Exam Questions & Answers

App campaigns promote mobile apps across Google's properties from a single setup. Questions cover goals for installs, engagement and pre-registration, in-app action tracking and asset best practice.

412 questions across 13 certifications.

App Campaigns in the Google Ads Apps Certification

157 questions · Google Ads Apps exam guide

  1. 1Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
  2. 2In Google App campaigns, machine learning does the heavy lifting — deciding which user sees which ad, at what time, on which platform. But this doesn’t mean your role is passive. To pass the Google Ads Apps Certification and run high-performing campaigns, you must understand what Google automates , what you still control, and how to feed the system with the right inputs . This article explains how machine learning powers App campaigns and how to structure your campaigns for success — and certification. Google’s machine learning models automatically: This process is called auction-time optimization , and it happens for each individual ad impression . Without conversion tracking:
  3. 3Creative assets are the fuel of Google App campaigns . They’re not just design elements — they’re performance drivers, especially because Google relies on them for machine learning-based ad assembly . The Google Ads Apps Certification exam frequently tests your understanding of asset requirements, optimization strategies, and best practices. This article will guide you through what to upload, how to optimize, and how these choices affect campaign success and certification answers. These include:Multiple correct
  4. 4The Google Ads Apps Certification exam focuses heavily on campaign structure, asset quality, user engagement metrics, and the proper use of machine learning and Firebase . If you’re preparing for the exam, it’s important to know that the real test isn’t about launching generic app campaigns — it’s about how well you understand ad group structure , conversion tracking , and creative optimization . This guide breaks it all down based on the exact topics that appear in the certification test.Multiple correct
  5. 5Alex has read a lot about Google App campaigns and he’s eager to start one of his own. What’s the first thing that he should do before jumping into the Google Ads interface?
  6. 6What are two compelling reasons for including an app as part of a marketing strategy? (Choose two)Multiple correct
  7. 7Why is conversion tracking critical for Google App campaigns? Select the best answer.
  8. 8How does machine learning in Google App campaigns benefit both marketers and users?
  9. 9Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
  10. 10Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct ResponsesMultiple correct
  11. 11George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
  12. 12In what way do Google App campaigns simplify the ad creation process?
  13. 13Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
  14. 14Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct ResponsesMultiple correct
  15. 15Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct ResponsesMultiple correct
  16. 16A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
  17. 17When creating image assets for an app campaign, which two of the following should you consider? (Choose two.) Select 2 Correct ResponsesMultiple correct
  18. 18How do humans and machines work as an effective team when running Google App campaigns?
  19. 19What’s the advantage of identifying app users with high lifetime value in a Google App campaign?
  20. 20For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
  21. 21What are the two key components of a high-quality app experience?
  22. 22Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
  23. 23An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
  24. 24What’s the maximum number of localised store listing experiments that can be run at once in Google Play?
  25. 25Which statement summarises a Google App campaign?

App Campaigns in the Google Play Store Listing Certificate

60 questions · Google Play Store Listing exam guide

  1. 1You want to use copyrighted material as part of your Google Play store listing. Which of the following actions should you take to comply with the owner's copyright?
  2. 2You want to use a picture of a celebrity in your Google Play store listing. Which of the following is a recommended best practice for the use of pictures of public figures or celebrities?
  3. 3Which type of image can you include in your Google Play store listing without submission of documented permission?
  4. 4Which statement accurately describes how users see the variants for a localized store listing experiment?
  5. 5You want to examine your app's engagement data. Where can you find engagement data that pertains to your Google Play store app?
  6. 6Which of the following recommended best practices should you follow when running experiments for your app's Google Play store listing?
  7. 7Which of the following is a recommended best practice for when you run a Google Play store listing experiment?
  8. 8Why would the number of store listing acquisitions for your app be less than the total number of installs in the store analysis report?
  9. 9Your main store listing is in English. Your app also has translations available in French, Spanish, and German. You have new Spanish-language screenshots that may outperform the existing ones. You want to determine which Spanish-language screenshots perform best with potential users. Which of the following actions should you take?
  10. 10You want to measure installs in the store analysis report. Which dimension can help you with your analysis?
  11. 11You want to monitor user acquisition data by country with the store analysis report. Which metric can help you find the information that you want?
  12. 12You can use acquisition and growth metrics from the Google Play store report to calculate which of the following?
  13. 13You want to increase your app's adoption rate, so you include positive user testimonials in your app description. Which of the following is the correct way to do so?
  14. 14Which of the following activities is a violation of Google Play policies?
  15. 15When you set up a pre-registration campaign, you need to specify the devices that users can use to pre-register for your app. Which of the following should you remember?
  16. 16Which of the following is a great way to gather private user feedback before you launch your pre-registration campaign?
  17. 17You know that unique or limited-release in-app purchases (IAP) are popular with users, so you offer a special badge to those who pre-register in specific regions. Which of the following should you do?
  18. 18Which of the following actions would violate Google Play policies for store listings?
  19. 19You created a dog-walking services app. Which of the following descriptions complies with Google Play app store policies?
  20. 20Which of the following short app descriptions complies with Google Play policies?
  21. 21Which of the following guidelines complies with Google Play app store policies about target audiences?
  22. 22Which of the following reasons might explain why you want to run a localized experiment for your Google Play app?
  23. 23Which of the following is required for apps targeted to children in the Google Play store?
  24. 24You create a game called Rescue Rover and want to create a description to help your app succeed. Which of the following game descriptions aligns with Google Play app store policies?
  25. 25Which of the following statements is true when identifying the target audience for your app in a Google Play store listing?

App Campaigns in the Google Ads Measurement Certification

30 questions · Google Ads Measurement exam guide

  1. 1What are two capabilities of Google Tag Manager? Select two.Multiple correct
  2. 2You’re using Google Analytics 4. What would it call interactions on a website or an app?
  3. 3What are two capabilities of Google Tag Manager? Choose two.Multiple correct
  4. 4Google Tag Manager has which of the following two capabilities? Chose two.Multiple correct
  5. 5On a website or app, what would Google Analytics 4 refer to as interactions?
  6. 6What does Google Analytics 4 refer to as interactions on a website or app?
  7. 7To describe Google Tag Manager, what two capabilities would you choose? Choose two.Multiple correct
  8. 8You recently released a mobile app for your online retail shop. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
  9. 9Brianna has a physical shop that she’s successfully managed for 10 years. Her products aren’t designed to sell and dispatch online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?
  10. 10Which two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct ResponsesMultiple correct
  11. 11Brenda just released a mobile app for her business and has selected an attribution partner to integrate with for in-app conversion tracking. What else must she do to complete the conversion tracking setup?
  12. 12Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report. What could explain this?
  13. 13Tom's using Google Ads to promote his bicycle store. He's created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this? - Latest Question Answers of Google Certification Exams
  14. 14You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What's the first step you must implement in order to accomplish this? - Latest Question Answers of Google Certification Exams
  15. 15Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this? - Latest Question Answers of Google Certification Exams
  16. 16Correct Sequences are:Multiple correct
  17. 17Which two of the following statements are true about Attribution reports? Select All Correct ResponsesMultiple correct
  18. 18Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information. How can Google My Business help Larry?
  19. 19David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.)Multiple correct
  20. 20Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag. What should you do with this snippet of code to successfully track conversion actions?
  21. 21Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?
  22. 22Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?
  23. 23Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?
  24. 24If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)Multiple correct
  25. 25After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads?

App Campaigns in the Google Ads Conversion Optimization Certification

30 questions · Conversion Optimization exam guide

  1. 1Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz’s app. Why should SweetFizz integrate their testing platform with their app analytics?
  2. 2Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?
  3. 3Ruth is a marketer at GraphicMagic, a user-focused organization. Ruth has been given advice to establish a relationship with the development team at GraphicMagic. Why is it important for a user-focused organization such as GraphicMagic, for marketers to establish relationships with developers?
  4. 4Jill is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Jill understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?
  5. 5Cecila helps to optimize the mobile experience for GroveClove’s website and app. Cecila understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does performance present an opportunity for mobile devices when it comes to marketing?
  6. 6The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?
  7. 7Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?
  8. 8Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using the same web application platform used to create it. Kathy thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers. Select All Correct ResponsesMultiple correct
  9. 9Calvin is a marketer at Games Galore, a user-focused organization. Calvin has been given advice to establish a relationship with the development team at Games Galore. Why is it important for a user-focused organization such as Games Galore, for marketers to establish relationships with developers?
  10. 10Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?
  11. 11The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?
  12. 12The marketing team at DockHawk consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into DockHawk’s mobile site and app experience?
  13. 13Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?
  14. 14James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb. Why is it important for a user-focused organization such as PopWeb, for marketers to establish relationships with developers?
  15. 15William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at MotorValve to use their MotorValve app in real-world situations. Why is it important for MotorValve to see how their app works in real-world situations with regards to CRO?
  16. 16William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at Drivvu to use their Drivvu app in real-world situations. Why is it important for Drivvu to see how their app works in real-world situations with regards to CRO?
  17. 17Elliott is the owner of a user-focused organization called MissionFlow. Elliott wants to encourage cross-functional collaboration between the teams at MissionFlow. Which question is suitable to ask to encourage cross-functional collaboration between MissionFlow’s teams?
  18. 18Fanny has been the chief marketing officer for FireSale.com for the past two years. The web site is still using the same web application platform used to create it. Fanny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers. Select All Correct ResponsesMultiple correct
  19. 19Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?
  20. 20Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop’s app. Which of the following is a testing tool that Laura can use for PropShop’s app?
  21. 21Nia is the marketer for East Coast Sales. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before rolling out the app, they’d like to perform some testing to determine the effectiveness of the personalization features. Which Google service allows them to test the app’s UI and features?
  22. 22Billy is a marketer for BadCooking.com. Users are leaving negative feedback about the purchasing experience. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct ResponsesMultiple correct
  23. 23Veronica is the owner of a user-focused organization called ColabFlow. Veronica wants to encourage cross-functional collaboration between the teams at ColabFlow. Which question is suitable to ask to encourage cross-functional collaboration between ColabFlow’s teams?
  24. 24Emily helps to optimize the mobile experience for GardenFolio’s website and app. Emily understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?
  25. 25Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

App Campaigns in the Google Analytics Certification (GA4)

28 questions · Google Analytics (GA4) exam guide

  1. 1If you're a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?Explained
  2. 2Which of the following statements describes the role of Google Analytics for a business?Explained
  3. 3Your business has a website and an app, and you want to analyze user journeys across these two platforms, as well as see how new users arrive at your website and app. Which of the following should you use for these insights?Explained
  4. 4You're setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?Explained
  5. 5When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?
  6. 6You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?
  7. 7Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?
  8. 8One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?
  9. 9If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
  10. 10You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?
  11. 11If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?
  12. 12Which of these definitions describe a data stream as it relates to Google Analytics?
  13. 13The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?
  14. 14Which section of Google Analytics contains ready-made cards that answer common questions about how your users are interacting with your app or website?
  15. 15You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?
  16. 16Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.
  17. 17You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
  18. 18If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
  19. 19How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?
  20. 20Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?
  21. 21Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?
  22. 22You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?
  23. 23You’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
  24. 24You’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?
  25. 25You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

App Campaigns in the Google Ads Creative Certification

28 questions · Google Ads Creative exam guide

  1. 1Which aspect ratios are accepted for image assets in app campaigns?
  2. 2What information is automatically pulled for you when creating an app campaign?
  3. 3What type of asset is not accepted for an app campaign?
  4. 4Which element should you prioritize when creating a storyboard to make your first video asset for an app campaign?
  5. 5You’re managing app campaigns for a financial services company. Which of the following assets should you use?
  6. 6You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
  7. 7You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
  8. 8You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
  9. 9App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?
  10. 10For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?
  11. 11If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?
  12. 12When creating an app campaign, what information can you expect to be pulled automatically?
  13. 13Which of these asset types would not be accepted for an app campaign?
  14. 14When you create an app campaign, what information is pulled for you automatically?
  15. 15You’re managing app campaigns for a tax services software company. Which of the following assets should you use?
  16. 16For app campaigns, which aspect ratios are accepted for image assets?
  17. 17Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?
  18. 18What is the maximum number of HTML, image, and video assets per ad group for an app campaign?
  19. 19Which of these aspect ratios are acceptable for image assets used in app campaigns?
  20. 20For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?
  21. 21Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?
  22. 22You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?
  23. 23Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?
  24. 24You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?
  25. 25You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

App Campaigns in the Campaign Manager 360 Certification

22 questions · Campaign Manager 360 exam guide

  1. 1Which two methods measure impressions served in a mobile app? (select two)Select All Correct ResponsesMultiple correct
  2. 2For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
  3. 3What is required to track mobile app conversions using Floodlight tags?
  4. 4You’re launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?
  5. 5You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?
  6. 6An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What may have caused the error?
  7. 7Your business partner is working with a client who’d like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives. What could have caused the error?
  8. 8You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?
  9. 9You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?
  10. 10A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers. Which ad inventory option should they work with?
  11. 11You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store. Which tool in Campaign Manager 360 should you select?
  12. 12You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?
  13. 13You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
  14. 14You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?
  15. 15You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?
  16. 16Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?
  17. 17Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
  18. 18Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?
  19. 19You’re working with a clothing distributor that’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory. If they want to see purchases across both platforms, which report should you run?
  20. 20You’re working with an online car hire agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding. What solution would you recommend to meet their needs?
  21. 21Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the shop for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
  22. 22You’re working with a clothing brand that’s launching a new line of hats. They want to use mobile in-app advertising but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?

App Campaigns in the Google Ads Video Certification

13 questions · Google Ads Video exam guide

  1. 1A marketer wants to use the Google Display Network to stay top of mind with potential users. How does this network provide value during the typical digital consumer journey?Explained
  2. 2An advertiser wants to drive cost-effective in-app purchases from existing app users. Which bidding solution is recommended for this demand gen objective?Explained
  3. 3it a good idea to opt into Google Video partners when creating a Google Video campaign
  4. 4You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt in to Google Video partners?
  5. 5With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
  6. 6What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?
  7. 7You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
  8. 8Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?
  9. 9A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
  10. 10Which elements are used to build a Custom Affinity audience?
  11. 11Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
  12. 12What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?
  13. 13Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

App Campaigns in the Privacy for Agencies and Partners Certification

13 questions · Privacy for Agencies exam guide

  1. 1What does the Chrome and Android Privacy Sandbox aim to achieve?
  2. 2Which of the following describes FLEDGE most accurately?
  3. 3What’s a main benefit of linking Google Analytics and Google Ads?
  4. 4Someone would use Google Analytics for Firebase instead of Google Analytics 4 because it is app-focused and streamlines the deep-linking process, which is beneficial for app developers.
  5. 5Which of the following isn’t a benefit of linking Google Analytics 4 and Google Analytics for Firebase?
  6. 6Using machine learning to model and plug gaps in data when users opt out of collection results in a more accurate picture of website and app performance, while also remaining privacy safe.
  7. 7Google Analytics 4 addresses evolving measurement standards by allowing businesses to see unified user journeys across websites and apps and using Google’s machine learning technology to surface and predict new insights.Multiple correct
  8. 8Google Analytics for Firebase offers three features: using first-party data while respecting user privacy, control over user data collection, retention, and removal, and event-centric, in-app behavioral analytics.Multiple correct
  9. 9Discover how the Privacy Sandbox protects user privacy online and provides tools for companies and developers to build thriving digital businesses. Note: The FLEDGE API, as of April 2023, is now referred to as the “Protected Audience API.” Third-party cookies and mobile identifiers have long powered key advertising use cases, allowing brands to track users across sites and apps, target specific audiences, and measure the impact of advertising. However, user expectations around privacy have changed. People now demand more control and transparency over their data usage. When consumers trust a brand, they are more likely to engage with it, offering an opportunity for sustainable growth. New browser and operating system limitations, alongside increasing global privacy regulations, necessitate new solutions that balance business objectives with privacy. This is where the Privacy Sandbox comes into play. The Privacy Sandbox introduces new technologies to support key advertising use cases, such as:Multiple correct
  10. 10As the digital landscape evolves with a heightened focus on user privacy, businesses must adapt their measurement strategies to keep pace. Google Analytics 4 (GA4) is designed to address these changing standards, providing a robust tool that helps businesses succeed in this new environment. Today’s measurement challenges include understanding complex, multi-platform customer journeys while prioritizing user privacy. GA4 meets these challenges by offering flexible measurement capabilities for different data types, delivering a strong analytics experience tailored for the future. It allows businesses to see unified user journeys across websites and apps, leveraging Google’s machine learning technology to surface and predict new insights.Multiple correct
  11. 11In today’s rapidly evolving digital landscape, driven by heightened privacy concerns and regulatory changes, first-party data has become a critical asset for marketers. This data, which consumers proactively share with brands, allows companies to build direct relationships with their customers, create value, and enhance advertising performance. Google’s research indicates that companies integrating their first-party data sources can see a 1.5x increase in incremental revenue and a 2x improvement in cost efficiency. However, despite its potential, only a small fraction of companies are fully leveraging their first-party data. Approximately 30% of businesses are collecting and integrating data across channels, and a mere 1% use this data to deliver a seamless cross-channel experience for their customers. To maximize the value of first-party data, marketers must follow a strategic approach that aligns with their business objectives and market needs. Step 1: Build a Tailored Data Strategy A robust first-party data strategy should be tailored to a company’s specific objectives. Without clear, quantifiable business goals, advertisers risk underutilizing their data. Brands need coordinated programs for collecting, activating, and analyzing data to extract maximum value. For example, e-commerce retailers looking to drive cross-selling opportunities must ensure seamless data exchange across different teams. Step 2: Offer Value in Exchange for Data Consumers are more willing to share their personal information when they see value in the exchange. Brands can provide this value through convenience, exclusive content, and personalized experiences. For instance, notifying customers when a favorite item is back in stock, inviting them to join a loyalty program, or encouraging them to download a mobile app are effective strategies. Additionally, using tools like Google’s consent mode and Google Tag can help capture consent signals while maintaining measurement capabilities, ensuring data is used responsibly. Step 3: Invest in Technology and Organizational Enablers To fully capitalize on first-party data, businesses must invest in the right platforms, processes, and people. This involves adopting integrated, enterprise-level technical solutions that support innovation and data management. Partnerships with CRMs, data onboarders, and CDPs are crucial for effective data management. Companies should also build best practices and methodologies to share insights across the organization. Finally, investing in tech-savvy teams with the necessary skills is essential for executing a successful data strategy. Step 4: Test and Learn for Activation A “test and learn” approach helps companies derive actionable insights from their first-party data. By analyzing data from various digital channels, businesses can experiment with different levels of personalization across targeting, inventory, and bidding. Tools like Customer Match and Optimized Targeting can help reach existing customers and find new ones with similar behaviors. Value-based bidding strategies, such as maximizing conversion value and targeting return on ad spend (tROAS), are also effective in optimizing campaigns towards the most valuable customers. Step 5: Refine and Validate with Measurement Measuring the effectiveness of data strategies is crucial for optimizing marketing efforts. Enhanced Conversions and Google Tag ensure accurate conversion measurement, enabling companies to make informed decisions. Viewing measurement as an investment allows businesses to create value and achieve better customer experiences. For publishers, investing in first-party data can improve ad performance and boost revenue by delivering more relevant ads. The Google tag is fundamental to Google’s measurement solutions, enabling accurate conversion tracking and modeling. By implementing the Google tag sitewide, advertisers can unlock enhanced conversions and consent mode, ensuring durable measurement in a post-cookie world. Google Tag Manager simplifies managing multiple tags from one central platform. Enhanced conversions improve conversion tracking accuracy by using hashed first-party data. This solution helps advertisers recover more conversions, providing a complete picture of campaign performance. Enhanced conversions can be implemented through Google Tag Manager or directly on websites, ensuring better performance for Smart Bidding. Consent mode customizes Google tags’ behavior based on user consent choices, crucial for regions with strict privacy regulations. When users do not consent to cookies, consent mode adjusts the tags to measure conversions at an aggregate level. This approach ensures effective performance measurement while respecting user privacy. Google Analytics 4 is designed to provide a comprehensive view of the customer journey across websites and apps. It includes advanced privacy controls, behavioral and conversion modeling, and predictive capabilities. By adopting GA4, advertisers can collect first-party data and use Google’s AI to gain deeper insights into their marketing performance. Customer Match leverages first-party data to reach existing customers and find new ones. This tool can be used across Google properties, including Search, YouTube, and Display, to deliver personalized ads. Implementing Customer Match involves uploading first-party customer data, which Google matches with Google accounts, optimizing campaigns and improving performance. As the industry moves towards a privacy-first approach, Google’s Privacy Sandbox initiative will play a crucial role. The Privacy Sandbox aims to reduce cross-site and cross-app tracking while supporting relevant ads and accurate measurement. Advertisers need to adopt solutions that enable the Privacy Sandbox APIs to ensure continued success.Multiple correct
  12. 12First-party data is crucial for understanding user journeys from ad click to app action. It also serves as the foundation for conversion modeling. As advertisers shift away from individual identifiers, Google’s machine learning can use statistical patterns from first-party data to automatically find relevant audiences. Instead of manually targeting specific demographics, let machine learning identify the right audience. This approach proved effective during the last election cycle, where candidates using machine learning achieved better results due to privacy constraints on political ads. To maximize conversions, invest in a full-funnel strategy using all major Google Ads and Google Marketing Platform products. Start with Fully-Automated Marketing : Google’s automated products outperform manual efforts and simplify campaign management. Use campaigns such as:Multiple correct
  13. 13Digital advertising is rapidly changing due to the loss of third-party cookies and increased privacy regulations. Agencies, partners, and publishers need to act now to stay ahead of these changes. Whether you are an experienced online advertiser or new to the field, understanding the current landscape of ad privacy is crucial. This course will help you adjust your marketing strategies in light of privacy shifts. Users’ increasing expectations for privacy are driving significant changes in digital advertising. According to a Pew Research study, 81% of people believe the risks of data collection outweigh the benefits. These changes include:Multiple correct

App Campaigns in the Display & Video 360 Certification

12 questions · Display & Video 360 exam guide

  1. 1For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
  2. 2Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?
  3. 3Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
  4. 4Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
  5. 5When it comes to mobile in-app and mobile web inventory in Display & Video 360, what statement is true?
  6. 6Which statement about Display & Video 360 mobile in-app and mobile web inventory is accurate?
  7. 7What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?
  8. 8In Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
  9. 9While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?
  10. 10You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?
  11. 11A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?
  12. 12What environment supports proximity targeting?

App Campaigns in the Google Ads Display Certification

9 questions · Google Ads Display exam guide

  1. 1What are two ways in which Google Ads can fuel your business goals? (Choose two)Multiple correct
  2. 2Loretta is the advertising director for a large meal kit company. She’s setting up a Google Display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach that a Google Display campaign can provide to Loretta?
  3. 3Many test-takers walk into the Google Ads Display Certification expecting visuals and creativity. But what Google tests more rigorously is your understanding of audience targeting , automation , bidding , and campaign structure . This article provides a real-world strategy aligned with actual exam patterns, using sample logic from your Display Ads certification dataset.Multiple correct
  4. 4A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
  5. 5Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.) - Latest Question Answers of Google Certification ExamsMultiple correct
  6. 6What are two ways in which Google Ads can fuel your business goals? (Choose two) Select 2 Correct ResponsesMultiple correct
  7. 7As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
  8. 8Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
  9. 9Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

App Campaigns in the Shopping Ads Certification

6 questions · Google Ads Shopping exam guide

  1. 1Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
  2. 2Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  3. 3Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)Multiple correct
  4. 4The two ways to get your business goals fueled by Google Ads are to Get more of the right people to visit your website and Increase online, in-app, in-person, and over-the-phone sales.Multiple correct
  5. 5Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)Multiple correct
  6. 6What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

App Campaigns in the Google Ads Search Certification

4 questions · Google Ads Search exam guide

  1. 1A bidder enters an auction for the query "running shoe" and bids the bare minimum because it can't see that the user is near a retail establishment. What should the marketer do to improve the bidder’s conviction?Explained
  2. 2Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  3. 3Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
  4. 4Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?Multiple correct

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Smart Bidding & Bid StrategiesPerformance MaxKeywords & Match TypesAI Max & AutomationConversion Tracking & MeasurementAttribution ModelsAudiences & TargetingAds, Assets & CreativeYouTube & Video AdsShopping & Merchant CenterBudgets, Auction & Ad RankPrivacy & ConsentLocal & Offline SalesAnalytics & ReportingProgrammatic & Ad ServingAmazon AdsSEO & Inbound Marketing