AC

A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

User reviews
Website traffic
In-app actions
New users and installs

Correct Answer

New users and installs

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About the Google Ads Apps Certification

The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.

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