AC

Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?

App engagement
App notifications
App interactions
App installs

Correct Answer

App installs

Topics in this question

About the Google Ads Apps Certification

The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.

Exam guide and all 181 Google Ads Apps questions →

Related Google Ads Apps questions

  1. 1Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct ResponsesMultiple correct
  2. 2Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
  3. 3Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct ResponsesMultiple correct
  4. 4Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)Multiple correct
  5. 5Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.) Select All Correct ResponsesMultiple correct
  6. 6Claire understands the impact that an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimise the listing, so that users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three)Multiple correct