Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
Comparing the app against other industry apps.
Portraying people using the app.
A behind-the-scenes look at how the app was made.
Showing the app and its functionality.
Correct Answer
Showing the app and its functionality.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
- 2Sophie has been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?
- 3Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
- 4A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image, and video assets per ad group for an app campaign?
- 5Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?
- 6Creative assets are the fuel of Google App campaigns . They’re not just design elements — they’re performance drivers, especially because Google relies on them for machine learning-based ad assembly . The Google Ads Apps Certification exam frequently tests your understanding of asset requirements, optimization strategies, and best practices. This article will guide you through what to upload, how to optimize, and how these choices affect campaign success and certification answers. These include:Multiple correct