AC

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Launch
Growth
Engagement
Maturity

Correct Answer

Maturity

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About the Google Ads Apps Certification

The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.

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