AC

A dating app earns $50 in revenue every time an app user upgrades to Premium level and A banking app knows those who use the app to deposit checks are more likely to remain loyal customers. these two scenarios make sense for the advertiser to run a campaign focused on in-app actions.

Select all correct answers

A travel app looking to increase their user base by 50% in the next six months.
An entertainment app provides unlimited video views to users.
A dating app earns $50 in revenue every time an app user upgrades to Premium level.
A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.

Correct Answers

A dating app earns $50 in revenue every time an app user upgrades to Premium level.

A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.

Topics in this question

About the Google Ads Apps Certification

The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.

Exam guide and all 181 Google Ads Apps questions →

Related Google Ads Apps questions

  1. 1Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)Multiple correct
  2. 2Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct
  3. 3Which of these companies would be ready to start a Google App campaign focused on in-app actions?
  4. 4In Google App campaigns, machine learning does the heavy lifting — deciding which user sees which ad, at what time, on which platform. But this doesn’t mean your role is passive. To pass the Google Ads Apps Certification and run high-performing campaigns, you must understand what Google automates , what you still control, and how to feed the system with the right inputs . This article explains how machine learning powers App campaigns and how to structure your campaigns for success — and certification. Google’s machine learning models automatically: This process is called auction-time optimization , and it happens for each individual ad impression . Without conversion tracking:
  5. 5Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
  6. 6Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?