Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?
You should utilize mobile targeting to cover mobile app and mobile web ads in the ad campaign.
You should utilize audience targeting to engage users seeking web development services and who are close to a store location.
You should utilize audience targeting to include users who have already purchased goods and services from your store.
You should utilize mobile targeting to surface two separate ads, so users can then be directed as desired.
Correct Answer
You should utilize mobile targeting to surface two separate ads, so users can then be directed as desired.
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
- 2Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the shop for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
- 3You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?
- 4You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
- 5You’re working with a clothing brand that’s launching a new line of hats. They want to use mobile in-app advertising but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
- 6You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store. Which tool in Campaign Manager 360 should you select?