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Local & Offline Sales: Exam Questions & Answers

Many sales happen away from the website. These questions cover store visit conversions, call tracking, offline conversion imports, location assets and campaigns built for store goals.

331 questions across 20 certifications.

Local & Offline Sales in the Grow Offline Sales Certification

105 questions · Grow Offline Sales exam guide

  1. 1Which of these automation tools is useful for optimizing online and offline shoppers?
  2. 2You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
  3. 3How do you calculate how much a store visit is worth to your business?
  4. 4When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?
  5. 5When is an omnichannel shopping campaign approach appropriate?
  6. 6What is the recommended minimum frequency update for the local product inventory feed?
  7. 7When developing an online-to-offline strategy, how can you engage with your team?
  8. 8For which of these scenarios would a store-centric approach be useful?
  9. 9You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
  10. 10When would you use an affiliate location extension?
  11. 11Which of the following are Offline Sales approaches? Choose three.Multiple correct
  12. 12You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding setup?
  13. 13After you upload the local product inventory feed and set a feed schedule, what should you do next?
  14. 14Which campaign objective would be most appropriate when setting up a Performance Max for store goals campaign?
  15. 15In regards to in-store goals, what is Performance Max’s key benefit?
  16. 16Which location data source requires you to set up an account and link it to Google Ads?
  17. 17What’s a priority for the store marketing or traditional marketing team?
  18. 18You own a local apparel store but don’t have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?
  19. 19You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?
  20. 20What engagement is reported as local actions?
  21. 21The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.Multiple correct
  22. 22What may happen if you optimize towards online conversions only?
  23. 23What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.Multiple correct
  24. 24You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
  25. 25What information is displayed using location extensions linked through a Google Business Profile?

Local & Offline Sales in the Shopping Ads Certification

65 questions · Google Ads Shopping exam guide

  1. 1Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct ResponsesMultiple correct
  2. 2Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
  3. 3You’ve owned a successful online retail business for 10 years. Recently, shopping behaviour has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.Multiple correct
  4. 4What are two ways that your shoppers can check out when purchasing an item? Choose two.Multiple correct
  5. 5Which of these things does a Performance max campaign automatically optimize?
  6. 6Which of these components are optimized automatically with a Performance max campaign?
  7. 7You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct ResponsesMultiple correct
  8. 8Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct ResponsesMultiple correct
  9. 9Which two of the following are options for checking out when shoppers purchase an item? Choose two.Multiple correct
  10. 10You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct ResponsesMultiple correct
  11. 11True or false? Shopping campaigns can help promote online and local inventory.
  12. 12Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
  13. 13What can Local Catalog Ads do? Select All Correct Responses
  14. 14What’s automatically optimized with a Performance max campaign?
  15. 15How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct ResponsesMultiple correct
  16. 16You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  17. 17What are three ways your shoppers can check out when purchasing an item? Choose three. Select 3 Correct ResponsesMultiple correct
  18. 18You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  19. 19Where can your shoppers check out when purchasing an item? Choose three. Select 3 Correct ResponsesMultiple correct
  20. 20You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  21. 21Which ad format promotes in-store products and also drives traffic to stores?
  22. 22Which of these components are optimized automatically with a Smart Shopping campaign?
  23. 23Which of the following are options for checking out when shoppers purchase an item? Choose three. Select 3 Correct ResponsesMultiple correct
  24. 24Which of these formats promotes in-store offerings while also driving traffic to stores?
  25. 25Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?

Local & Offline Sales in the Google Ads Measurement Certification

47 questions · Google Ads Measurement exam guide

  1. 1An advertiser relies heavily on incrementality to measure offline and online media and is considering adopting a Marketing Mix Model for the first time. The director of analytics is considering both third-party and in-house solutions. They have a budget to run a third-party Marketing Mix Model (MMM) and a robust data science team who could build an in-house model. They spend the majority of their media budget on digital and prioritize measurement solutions that are digital-savvy. In what two ways would Meridian, Google’s open-source MMM solution, be a good fit for this advertiser? Select two answers.Multiple correct
  2. 2An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
  3. 3Your client’s CEO asked their CMO for the revenue contribution and ROI of last year’s total marketing budget. The CMO’s annual marketing portfolio included online and offline channels, across both brand and performance media. Which measurement solution should the client use?
  4. 4How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
  5. 5What are the verification options for businesses with 10 or more locations?
  6. 6Store visits conversion tracking can be described in which way?
  7. 7In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
  8. 8If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?
  9. 9If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?
  10. 10You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
  11. 11A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
  12. 12If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
  13. 13Which of the following describes the criteria for store visits conversion tracking?
  14. 14Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?
  15. 15Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions?
  16. 16Which statement is true about location extensions?
  17. 17Marisol owns a busy yoga studio popular with local students. Her customers call daily to check on class times, availability and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers that these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this?
  18. 18Brianna has a physical shop that she’s successfully managed for 10 years. Her products aren’t designed to sell and dispatch online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?
  19. 19Peter has a website that promotes his local holiday rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
  20. 20Sylvia wants to create a My Google Business account for her three retail locations. How can Sylvia verify each location in Google My Business?
  21. 21Sylvia has four store locations and is considering using location extensions with her Google ads. What can users see when displaying an ad with location extensions?
  22. 22Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.) Select All Correct ResponsesMultiple correct
  23. 23Sarah is a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers across multiple channels. Which type of marketing strategy can Sarah use to motivate sales to her client’s physical locations?
  24. 24By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?
  25. 25An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account. What can users see when an ad with location extensions is displayed? - Latest Question Answers of Google Certification Exams

Local & Offline Sales in the AI-Powered Performance Ads Certification

18 questions · AI-Powered Performance Ads exam guide

  1. 1A local car dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
  2. 2If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?
  3. 3An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location. What should its marketing team establish as a goal when creating its Performance Max campaign?
  4. 4A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?Multiple correct
  5. 5A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI efforts. Before they can start using the data, what question do they need to answer?
  6. 6If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?
  7. 7A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?
  8. 8A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?
  9. 9How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?
  10. 10An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
  11. 11What’s the significance of conversion delay?
  12. 12A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)Multiple correct
  13. 13What characterizes conversion delay?
  14. 14A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)Multiple correct
  15. 15A digital marketing manager working with a national insurance provider hopes to support AI using first-party data. Before they can start using the data, what question do they need to answer?
  16. 16What is conversion delay?
  17. 17A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
  18. 18How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?

Local & Offline Sales in the Google Ads Apps Certification

12 questions · Google Ads Apps exam guide

  1. 1The Google Ads Apps Certification exam focuses heavily on campaign structure, asset quality, user engagement metrics, and the proper use of machine learning and Firebase . If you’re preparing for the exam, it’s important to know that the real test isn’t about launching generic app campaigns — it’s about how well you understand ad group structure , conversion tracking , and creative optimization . This guide breaks it all down based on the exact topics that appear in the certification test.Multiple correct
  2. 2What’s the maximum number of localised store listing experiments that can be run at once in Google Play?
  3. 3The correct order is:Multiple correct
  4. 4Why should companies with physical locations embrace app usage?
  5. 5Which report might help to identify countries in which an app is getting visitors, but isn’t yet localised?
  6. 6Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.) Select All Correct ResponsesMultiple correct
  7. 7You’re working to expand a travel app into new markets in southeast Asia. When considering how to localize app design and payment methods, what should be your first step?
  8. 8Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
  9. 9Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?
  10. 10Explanation: The pairings are accurate and reflect key reasons why apps matter for each business type.Multiple correct
  11. 11When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.
  12. 12When setting up a new Google App campaign, which three settings must be made at the campaign level?

Local & Offline Sales in the Google Analytics Certification (GA4)

11 questions · Google Analytics (GA4) exam guide

  1. 1It's the beginning of a new fiscal year, and a marketing director is allocating a $1 million budget across paid search, social media, and display advertising for the upcoming quarter. Their goal is to find the optimal spending mix that will maximize the total number of conversions. Which tool in Google Analytics is specifically designed to simulate different budget allocations and recommend an effective future strategy?Explained
  2. 2An online clothing retailer is already collecting eCommerce events (like item_id and price) in Google Analytics. They now want to upload a single file containing additional product attributes from their inventory system — like color, style, and material — to enrich their existing reports. Which Google Analytics feature is specifically designed for this type of bulk upload to join offline information with online records?Explained
  3. 3Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?
  4. 4You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?
  5. 5You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?
  6. 6Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?
  7. 7You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data?
  8. 8You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?
  9. 9You want to develop a dashboard to view your analytics data alongside your in-store customer purchase data, which lives in another business application. Which of these Google Analytics features can you use to achieve this?
  10. 10Your team is developing a dashboard to view analytics data alongside in-store customer purchase data that’s located in another business application. Which of these Google Analytics features would they use to do this?
  11. 11You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?

Local & Offline Sales in the Google Ads Video Certification

11 questions · Google Ads Video exam guide

  1. 1When reviewing a Reach Planner forecast, which metric indicates the estimated number of unique people within the defined target demographic and location that the plan is expected to reach?Explained
  2. 2A CFO wants to compare the ROI of YouTube against TV and offline media. Which measurement solution provides this even comparison?Explained
  3. 3Match each YouTube Platform innovation with its description.Multiple correct
  4. 4Aside from conversion tracking, what’s a requirement for using store visits?
  5. 5Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?
  6. 6Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
  7. 7A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
  8. 8What are two events that store visits for TrueView for action come from? (Choose two.) Select All Correct ResponsesMultiple correct
  9. 9When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
  10. 10YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
  11. 11With YouTube Analytics, you can track metrics on:

Local & Offline Sales in the Search Ads 360 Certification

9 questions · Search Ads 360 exam guide

  1. 1Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
  2. 2Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?
  3. 3Which three modifiers can be automated by a bid strategy? (select three)Select All Correct ResponsesMultiple correct
  4. 4What setting should be applied to a Floodlight tag passing offline conversion data?
  5. 5Bulksheets can be used to complete which two tasks? (select two)Select All Correct ResponsesMultiple correct
  6. 6What conversion data can be uploaded using bulksheets?
  7. 7Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)Select All Correct ResponsesMultiple correct
  8. 8Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
  9. 9Which three features can be used to integrate offline conversion data?(select three)Multiple correct

Local & Offline Sales in the Waze Ads Fundamentals Assessment

8 questions · Waze Ads Fundamentals exam guide

  1. 1Waze can help you grow your business by ____ (select all that apply) Select All Correct ResponsesMultiple correct
  2. 2What feature helps add additional information about your business to your ad creative helps you to promote a drive-thru or curbside pickup at your location
  3. 3You must have a physical location to advertise on Waze
  4. 4Use _____ and capture a drivers attention at the start of the ride to highlight an offer or new location!
  5. 5______ are strongest when being used as an always-on tactic for location awareness
  6. 6CTAs allow you to continue to engage with your consumer even after the drive is complete via hyperlocal push notifications.
  7. 7Hyperlocal push notifications can be set by which of the following (check all that apply) Select All Correct ResponsesMultiple correct
  8. 8Waze Ads can help businesses who are looking to. Select All Correct ResponsesMultiple correct

Local & Offline Sales in the Campaign Manager 360 Certification

7 questions · Campaign Manager 360 exam guide

  1. 1Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company. What kind of framework will you need to permit this kind of differentiation?
  2. 2You’re working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand. At what level in your Campaign Manager 360 account settings will you need to navigate to?
  3. 3Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand. To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?
  4. 4You’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?
  5. 5Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
  6. 6Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?
  7. 7Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?

Local & Offline Sales in the Google Ads Creative Certification

7 questions · Google Ads Creative exam guide

  1. 1You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
  2. 2You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
  3. 3You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?
  4. 4A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?
  5. 5You manage Search campaigns for a restoration company that services all of Oregon. Why is location insertion a valuable feature to use?
  6. 6You work for a design firm and manage their Search campaigns for all of Ohio. Why is location insertion a valuable feature for you?
  7. 7What is the proper format for geo-targeting a location in a feed?

Local & Offline Sales in the Google Ads Search Certification

6 questions · Google Ads Search exam guide

  1. 1A marketer has exactly $5,000 of incremental weekly budget to deploy while maintaining existing ROAS targets. Which tool should they use for account-level allocation for short-term or weekly planning?Explained
  2. 2A hotel chain wants its headlines to dynamically mention the specific city a user is searching for (e.g., "Hotels in Miami"). Which customizer should be used?Explained
  3. 3An omnichannel retailer reports eCommerce-only ROAS, but the CEO focuses on total company health. How should the practitioner redefine the bidder's instructions?Explained
  4. 4Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct ResponsesExplainedMultiple correct
  5. 5How can ad extensions contribute to increasing user engagement?
  6. 6Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct ResponsesMultiple correct

Local & Offline Sales in the Display & Video 360 Certification

6 questions · Display & Video 360 exam guide

  1. 1You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
  2. 2You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
  3. 3A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?
  4. 4You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?
  5. 5What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?
  6. 6Which two objectives can be selected as a campaign goal? (select two)Select All Correct ResponsesMultiple correct

Local & Offline Sales in the Google Play Store Listing Certificate

6 questions · Google Play Store Listing exam guide

  1. 1Which statement accurately describes how users see the variants for a localized store listing experiment?
  2. 2Your main store listing is in English. Your app also has translations available in French, Spanish, and German. You have new Spanish-language screenshots that may outperform the existing ones. You want to determine which Spanish-language screenshots perform best with potential users. Which of the following actions should you take?
  3. 3Which of the following reasons might explain why you want to run a localized experiment for your Google Play app?
  4. 4Your team is preparing to launch three localized videos for your Google Play store listing. Each video features a different language, but all other aspects of the videos are identical. The videos are three minutes long and shot in landscape mode. The privacy settings are set to private, and monetization is disabled. Which of the following changes should you make to follow recommended best practices for Google Play?
  5. 5All of the following can be accomplished by creating a local store listing for your app in Google Play EXCEPT
  6. 6You add a custom store listing to create text translations for Spanish speaking users, but do not localize the graphic assets. What is the likely result?

Local & Offline Sales in the Google Ads Conversion Optimization Certification

5 questions · Conversion Optimization exam guide

  1. 1Jessie is shopping for her husband’s anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalized user experience?
  2. 2SmithPlumbing.com, a local plumbing contractor, has contracted Jade to be their marketer. Thus far, their website has been an informational site full of static pages. Jade is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?
  3. 3HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?
  4. 4Sadie is shopping for her mother’s birthday present. She loves to bake delicious desserts. Sadie uses her mobile phone to ask for the nearest kitchen supply store. Her phone opens up the map application with directions to a nearby location only seven minutes away. This is an example of what kind of personalized user experience?
  5. 5Fergie is shopping for her daughter’s birthday present. She loves to play games on her handheld game console. Fergie uses her mobile phone to ask for the nearest electronic game store. Her phone opens up the map application with directions to a nearby location only two minutes away. This is an example of what kind of personalized user experience?

Local & Offline Sales in the Amazon Ads Campaign Optimization Certification

4 questions · Amazon Ads Campaign Optimization exam guide

  1. 1Which of the following metrics can you use to measure your consideration goals?
  2. 2Sponsored ads can be placed in the front-center locations such as on top of shopping queries, and Amazon DSP ads can be placed in top and bottom right of desktop, as well as in search pages, product detail pages, and thank you pages.
  3. 3Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
  4. 4You’re reviewing your campaign set-up using the pre-optimization checklist. Which of the following steps should you complete as part of the checklist?

Local & Offline Sales in the Google Ads Display Certification

1 question · Google Ads Display exam guide

  1. 1Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.) - Latest Question Answers of Google Certification ExamsMultiple correct

Local & Offline Sales in the Privacy for Agencies and Partners Certification

1 question · Privacy for Agencies exam guide

  1. 1First-party data is crucial for understanding user journeys from ad click to app action. It also serves as the foundation for conversion modeling. As advertisers shift away from individual identifiers, Google’s machine learning can use statistical patterns from first-party data to automatically find relevant audiences. Instead of manually targeting specific demographics, let machine learning identify the right audience. This approach proved effective during the last election cycle, where candidates using machine learning achieved better results due to privacy constraints on political ads. To maximize conversions, invest in a full-funnel strategy using all major Google Ads and Google Marketing Platform products. Start with Fully-Automated Marketing : Google’s automated products outperform manual efforts and simplify campaign management. Use campaigns such as:Multiple correct

Local & Offline Sales in the Amazon Marketing Cloud Certification

1 question · Amazon Marketing Cloud exam guide

  1. 1Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?

Local & Offline Sales in the HubSpot Inbound Marketing Certification

1 question · HubSpot Inbound Marketing exam guide

  1. 1Which of the following is an example of a buyer’s journey?

More topics

Smart Bidding & Bid StrategiesPerformance MaxKeywords & Match TypesAI Max & AutomationConversion Tracking & MeasurementAttribution ModelsAudiences & TargetingAds, Assets & CreativeYouTube & Video AdsShopping & Merchant CenterBudgets, Auction & Ad RankPrivacy & ConsentApp CampaignsAnalytics & ReportingProgrammatic & Ad ServingAmazon AdsSEO & Inbound Marketing