Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?
Select the Summary Tab.
Select Offline Reporting.
Select Report Builder.
Select Instant Reporting.
Correct Answer
Select Report Builder.
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?
- 2Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
- 3Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
- 4An agency is working with a jewelry retailer on a campaign. They review their client’s report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?
- 5You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?
- 6Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?