An agency is working with a jewelry retailer on a campaign. They review their client’s report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?
The agency enabled the ad to run across different sites and platforms.
The agency included three different creatives to run in this campaign.
The agency set the ad priority to “2,” and then it ran before the standard ad.
The agency chose to include geographic and language targeting.
Correct Answer
The agency chose to include geographic and language targeting.
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?
- 2Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
- 3After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What could cause this to happen?
- 4A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory. Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?
- 5Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?
- 6You need to explain what Campaign Manager 360 is to a client. What answer will you give them?