After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What could cause this to happen?
Allowing both ad types to run across various sites and platforms
Setting up the priority of the ad to “2,” causing it to run before the standard ad
Including three different creatives to run in this campaign
Choosing to include geographic as well as language targeting
Correct Answer
Choosing to include geographic as well as language targeting
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?
- 2An agency is working with a jewelry retailer on a campaign. They review their client’s report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?
- 3Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
- 4You need to explain what Campaign Manager 360 is to a client. What answer will you give them?
- 5A client asks you to explain what Campaign Manager 360 is. What answer will you give them?
- 6What’s a key differentiator of Campaign Manager 360?